Nio Inc. registered 171 vehicles across eight European markets in October, down 28.2% from September, as a record month in Denmark and a rebound for its main brand in the Netherlands failed to offset sharp falls in distributor-run Portugal and Belgium, national registration data show.
The October total nearly doubled from 87 in the same markets a year earlier, according to data from Denmark, the Netherlands, Norway, Belgium, Portugal, Greece, Germany and Sweden compiled by EV. The company registered 238 vehicles in those markets in September.
In the markets whose data separate the two, the Nio brand accounted for 97 registrations and Firefly for 36. The remaining 38 came from Belgium and Portugal, where the official tables list Firefly under the Nio make, and from Greece.
Nio registered no vehicles in Austria, where it sells through distributor AutoWallis. Hungary’s monthly brand data cover only the top 25 brands, so Nio’s figure there is not available.
Registrations include test drive, showroom and press vehicles and do not correspond directly to customer deliveries. Nio’s European figures have also been distorted by its subscription model since 2022, as vehicles are registered when they enter the subscription fleet rather than when a customer takes them.
Denmark
Denmark became Nio’s largest European market for the first time, with 48 registrations in October, up from three a year earlier and eight in September, according to Mobility Denmark. It accounted for 28.1% of the European total.
The Nio brand registered 46 of them, its most in any month since entering the country in 2022, led by 26 EL6 SUVs and 20 ET5 sedans. Its small-car brand Firefly added two.
Nio relaunched in Denmark in late 2025 through distributor Nic. Christiansen Group, after winding down its own operation there in 2024. The group’s Danish total for the first 10 months rose to 84, from nine a year earlier.
The Netherlands
The Netherlands recorded 44 registrations, up from 19 a year earlier and 43 in September, according to the monthly sales tables published by BOVAG and RAI Vereniging.
Unlike in September, when Firefly made up 40 of the 43, the main brand carried the month. The Nio brand registered 28 cars, its highest monthly total in the country since December 2025, when it registered 85, and more than the 11 it registered in the first nine months combined. Firefly added 16.
Vehicle authority RDW data show the Nio-brand cars were 22 ET5 Touring wagons, three ET5 sedans, two EL6 SUVs and one EL8 SUV. All 22 ET5 Tourings had first been admitted to the register on August 28 or September 4 and were put in an owner’s name in October.
The rise came in the month Nio began advertising its all-in Dutch subscription from €576 ($642) a month in October, with battery rental, insurance and maintenance included. Firefly has offered €4,000 ($4,500) off cars in stock, lowering the First Edition to €25,900 ($28,900), the brand said on LinkedIn in early October.
Nio and Firefly began working with LKQ’s Moobi workshop network on October 1 to expand their Dutch service coverage. “This collaboration is mainly about one thing: our Users,” Tristan Hamelink, Nio’s Regional Director for Germany, the Netherlands and Sweden, wrote on LinkedIn.
Nio’s Dutch total for the first 10 months was 138, unchanged from a year earlier. Firefly accounted for 99 and the Nio brand for 39, against 24 and 114 a year earlier.
Norway Edges Up
Norway, Nio’s founding European market, recorded 41 registrations, up 10.8% from 37 a year earlier, according to EU-EVs, which compiles national registration data.
Elbilstatistikk, which tracks the national vehicle register, counts 43 for the month, against 40 a year earlier. The difference from EU-EVs is two ET7 sedans that Elbilstatistikk lists as parallel imports, brought into the country outside Nio’s own distribution.
Its data show 20 EL6 SUVs, 18 Fireflies and three ET5 Touring wagons. On that tracker, October was down from 71 in September, when Firefly registered 34. Firefly has registered 148 vehicles in Norway in the first 10 months, according to Elbilstatistikk.
Norway was left out of the restructuring Nio announced to staff in February, which tasked a new unit with expanding sales through distributors across the rest of Europe.
Distributor Markets Fall Back
Portugal, where Nio sells through JAP Group, recorded eight registrations in October, down 86.2% from 58 in September, according to the Portuguese automotive association ACAP. It was the lowest monthly figure since April. Nio’s Portuguese total for the year reached 179, against five a year earlier.
Nio is now offering the ET5 to companies and sole traders in Portugal from €36,250 ($40,400) before value-added tax, which is about a quarter below its launch price once tax is added, in a campaign that runs until the end of November.
In Belgium, where Nio sells through distributor Hedin, registrations fell to 25 from 45 in September, against three a year earlier, according to the Belgian automotive federation FEBIAC. That lifted its Belgian total for the first 10 months to 156, from 29. No vehicles were registered in Luxembourg, which Hedin also serves.
Together, Portugal and Belgium accounted for 33 registrations, against 103 in September. Greece, where Nio sells through Motodynamics, recorded five, down from 12 in September and up from none a year earlier.
Germany Hits Zero
Germany, where Nio registered 1,263 cars in 2023, recorded no new registrations in October, down from 16 a year earlier, according to the Kraftfahrt-Bundesamt (KBA). It was the first month without a registration since at least January 2023.
Nio’s German total for the first 10 months fell 91.2% to 20, from 227. Sweden also recorded none, against nine a year earlier, according to Mobility Sweden. Firefly is not sold in either country.
Nio nonetheless opened a battery swap station in Germany on October 26, its first new station in Europe in more than 13 months. The third-generation site on the A7 highway between Hanover and Frankfurt is its 22nd in Germany and 61st in Europe, the company said.
The opening came five months after a senior executive told owners Nio would not build new swap stations in Europe, according to an attendee. Nio closed its Cologne and Weiterstadt hubs at the end of September, leaving Munich as its only German hub, and held talks with Xiaomi over the Munich site, a source told EV.
Germany’s Defense Ministry said on Wednesday it has no general ban on vehicles from particular countries or manufacturers, after Der Spiegel reported that cars from Chinese brands including Nio had been kept off some military sites.
A Small Share
Nio Inc. delivered 34,246 vehicles worldwide in October, down 15.2% from a year earlier, including 18,125 Nio-brand cars, 8,383 Onvos and a record 7,738 Fireflies. The 171 European registrations were equivalent to about 0.5% of that total, though registrations and deliveries are not directly comparable.
Firefly accounted for at least 36 of October’s European registrations, against at least 78 in September.
The group exported 216 vehicles from China in October and 1,141 in the first 10 months, according to Yiche data. Co-founder and President Qin Lihong said in March that Nio expected to deliver “several thousand units” outside China this year.
Onvo, the group’s third brand, is not sold in Europe after Nio pushed its European launch to 2028 or 2029. “We will not simply replicate what works in China, and we will not pursue expansion for its own sake,” founder and Chief Executive Officer William Li wrote on LinkedIn in September.
Nio’s China-built vehicles face a combined 30.7% tariff in the European Union, made up of a 20.7% countervailing duty and the standard 10% import duty. Norway, which is not an EU member, does not apply those duties.
