Nio is advertising its all-in car subscription in the Netherlands from €576 ($647) a month, with battery rental, insurance, maintenance and access to its battery swap network included, the company’s Dutch unit said in a LinkedIn post on Tuesday.
The post’s footnote says the price is based on a 60-month contract and 12,000 kilometers a year. It does not name the model, although the image shows the brand’s entry-level ET5 sedan.
Nio’s Dutch subscription page shows lower starting prices for 48-month contracts. These run from €419 ($470) a month for the ET7 flagship sedan to €669 ($751) for the EL6 SUV.
The campaign comes as Nio’s own brand has nearly disappeared from Dutch sales tables. Nio registered eleven vehicles from its premium brand in the first nine months of the year.
The country’s registration figures have been propped up this year by its smaller Firefly brand.
Five Models
Nio’s Dutch subscription product page lists five models. Each comes with a “lowest price for a 48-month subscription” that includes the subscription fee, the battery and VAT, but not delivery costs.
The ET7 starts at €419 a month, the ET5 sedan at €531 ($596), the EL7 SUV at €537 ($602), the ET5 Touring wagon at €557 ($625) and the EL6 at €669.
The EL8, Nio’s largest SUV in Europe, is sold in the Netherlands but is not offered on subscription.
The ET7, Nio’s most expensive sedan, is the cheapest to subscribe to. The subscription page explains that “the older the car, the lower the price”, and that it offers both new and used cars.
Flex or Fixed
Customers choose between two contract types, called Flex and Fixed. Flex contracts run from one month and can be cancelled every month with 14 days’ notice. They renew automatically unless cancelled 14 days before the end of the term.
Fixed contracts run from 12 to 60 months, and “the longer the contract runs, the lower the rate,” the page says (our translation).
A Fixed contract can only be ended at the close of its term. Otherwise it renews automatically on Flex terms.
Flex subscribers can switch to another Nio as often as they like, while Fixed subscribers pick one car for the whole term. Nio adds that any switch depends on stock.
What the Monthly Fee Covers
The fee includes battery rental under Nio’s Battery-as-a-Service (BaaS) scheme. It also includes access to the company’s Power Swap Stations, maintenance, a replacement car and comprehensive insurance with a €500 ($561) deductible.
Winter tires cost an extra €40 a month including VAT, and home delivery and collection are also charged on top.
A damage-cover product called ‘Return Care’ is optional.
The base contract includes 500 kilometers a month, half of the 1,000 kilometers a month implied by the 12,000-kilometer footnote in Tuesday’s post.
Nio sells nine mileage bundles, from 750 to 5,000 kilometers a month. Unused kilometers carry over to later months.
Any kilometers driven beyond the allowance are billed when the car is returned. The rate is €0.30 per kilometer for the ET7 and EL7, €0.25 for the EL6 and €0.22 for the ET5 and ET5 Touring.
At the ET5’s rate, an extra 500 kilometers a month would cost €110 ($123).
Against Buying
Nio’s Dutch price list for the ET5, dated January 2026, puts the sedan at €50,700 ($56,900) with battery rental. Buying it with a battery costs €62,700 for the 73.5 kWh Standard Range pack or €71,700 for the 90 kWh Long Range pack.
Renting the battery separately costs €169 ($190) a month for the Standard Range pack and €289 ($324) for the Long Range pack.
The Standard Range battery fee alone equals 31.8% of the ET5’s €531 subscription floor.
Over 48 months, that floor adds up to €25,488 ($28,600), or 50.3% of the ET5’s list price with battery rental.
The ET5 Touring lists at €51,900 with battery rental and the EL6 at €55,900, the price lists show.
Down From Launch Prices
Nio opened its subscription service in Germany, the Netherlands, Denmark and Sweden at an event in Berlin in October 7. That was a year after it entered Norway.
At first, it sold vehicles there only by subscription, with terms of one to 60 months. The company added outright purchases on November 21, 2022.
At that point, Nio said its Dutch all-in subscription prices ranged from €1,035 to €1,939 a month including VAT, depending on model, configuration and battery.
The current lowest price of €419 a month is 59.5% below the bottom of that range, although contract terms and included mileage may differ.
Entry prices have also fallen since the spring. Archived copies of the product page on the Wayback Machine show the cheapest 48-month offer at €638 a month in late November 2025 and €646 in mid-May 2026.
A Shrinking Dutch Fleet
The subscription push follows a year in which Nio broke up its European management. It shifted sales toward distributors in every market except Norway.
In May, the company told European owners at an event in the Netherlands that it would not launch updated models in the region until late 2027 or early 2028 and would build no new swap stations, an attendee told EV.
Nio operated 13 swap stations in the Netherlands in January.
Nio Inc. registered 94 vehicles in the Netherlands in the first nine months of 2026, down 20.3% from 118 a year earlier, according to data from BOVAG, the Dutch automotive trade association.
Firefly accounted for 83 of them, or 88.3%, while the Nio brand registered 11, down 89.4% from 104 in the same period of 2025.
The Nio brand registered no cars at all in April, May and August, and no more than three in any month this year.
September was the group’s strongest month of 2026, with 43 registrations, 40 of them Fireflies, up from 21 a year earlier.
In 2025, Nio Inc. registered 253 vehicles in the Netherlands, including 200 Nio-brand cars, 85 of them in December, and 53 Fireflies.
Because subscription cars are registered when they enter Nio’s fleet, those figures do not show how many subscribers take a car.
The national vehicle authority RDW’s open register listed 991 vehicles under the Nio make on Tuesday, 152 of them Fireflies.
The other 839 included 296 ET7s, 201 ET5s, 120 ET5 Tourings, 117 EL6s, 78 EL7s, 25 EL8s and two ES8s, the RDW data show.
