Nio Inc. registered 238 vehicles across eight European markets in September, up nearly 50% from a year earlier, as distributor-run Portugal and Belgium and its Firefly small EV model offset a near-total collapse in Germany, national registration data show.
The September total compared with 159 in the same eight markets a year earlier, according to data from Norway, Portugal, Belgium, the Netherlands, Greece, Denmark, Germany and Sweden compiled by EV.
Registrations include test drive, showroom and press vehicles, and do not correspond directly to customer deliveries.
Nio’s European registration data have also been distorted by its subscription model since 2022, as vehicles are registered when they enter the subscription fleet rather than when a customer takes them.
September brand figures for Poland, Hungary and Austria, where Nio also sells through distributors, were not available from official sources.
Norway Leads on Firefly
Norway, Nio’s founding European market, was its largest in September, with 71 registrations in September, up from 70 a year earlier and more than double August’s 35, according to Elbilstatistikk, which tracks the national vehicle register.
Firefly accounted for 34 of the Norwegian total, against three in September 2025, when the brand had only just begun deliveries in Europe.
The Nio brand registered 37 cars in Norway, down from 67 a year earlier, led by 19 EL6 SUVs, 10 ET5 sedans, four ET5 Touring wagons and four EL8 SUVs.
Nio’s Norwegian total for the first nine months of the year was 295, down 6.9% from 317, as Firefly’s 130 registrations failed to make up for the fall in Nio-brand volume.
The Nio brand’s Norwegian total for the nine months fell to 165 from 306 a year earlier, Elbilstatistikk data show.
Norway was left out of the restructuring Nio announced to staff in February, which tasked a new unit with expanding sales through general distributors or dealerships across the rest of Europe.
Distributor Markets Grow
Portugal, where Nio sells through distributor JAP Group, recorded 58 registrations in September, against none a year earlier, according to the Portuguese automotive association ACAP.
That lifted Nio’s Portuguese total for the year to 171, from five in the first nine months of 2025, the ACAP data show.
Nio’s September registrations gave it a 0.3% share of Portugal’s passenger car market, which grew 15.2% to 19,589 vehicles in the month, ACAP said.
In Belgium, where Nio sells through distributor Hedin, the company registered 45 vehicles in September, up 80% from 25 a year earlier, according to the Belgian automotive federation FEBIAC.
That followed 48 registrations in August and brought Nio’s Belgian total for the year to 131, from 26, FEBIAC data show.
In Luxembourg, which Hedin also serves, one Firefly was newly registered in September, on September 29, according to monthly open data from the national vehicle registration agency SNCA.
In Denmark, where Nio relaunched through distributor Nic. Christiansen Group, it registered eight vehicles in September, four Fireflies and four Nio-brand cars, against none a year earlier, according to EU-EVs, which compiles national registration data.
The Nio-brand vehicles were three ET5 sedans and one EL6 SUV, EU-EVs data show.
In Greece, where Nio sells through distributor Motodynamics, 12 vehicles were registered in September, against none a year earlier, according to preliminary data from evstats.gr, which tracks Greek electric vehicle registrations.
Official September brand figures from the Greek importers’ association SEAA had not yet been published.
Neither ACAP nor FEBIAC separates Firefly from the Nio brand in its monthly tables.
Together, Portugal and Belgium accounted for 103 of Nio’s 238 European registrations in September, or 43%.
Netherlands Hits Firefly Record
In the Netherlands, Nio registered 43 vehicles in September, double the 21 recorded a year earlier, according to the monthly sales tables published by BOVAG and RAI Vereniging.
Firefly accounted for 40 of them, its highest monthly total in the country, while the Nio brand added three EL6 SUVs.
Thirty-one of the 34 Fireflies first registered to Dutch owners between September 1 and 28 had been admitted to the register earlier and were still listed as uninsured on October 1, vehicle authority RDW data showed.
The September total followed four registrations in August.
Nio’s Dutch total for the first nine months fell 21% to 94 from 119, with Firefly accounting for 83 and the Nio brand for 11, the tables show.
The Nio brand’s Dutch total was down 89% from 104 a year earlier, when the ET5 and ET7 made up most of its volume.
Germany Falls to One
Germany, where Nio registered 1,263 cars in 2023, recorded a single registration in September, down 95% from 20 a year earlier, according to the Kraftfahrt-Bundesamt (KBA).
Nio’s German total for the first nine months was 20, down 90.5% from 211, the KBA said.
The brand registered 325 cars in Germany in 2025, down from 398 in 2024.
Nio has registered fewer than 10 cars in Germany in every month of 2026, with a high of five in February. Firefly is not sold in Germany.
Nio closed its Cologne hub and its Weiterstadt site near Frankfurt by the end of September, leaving Munich as its only combined sales and service hub in the country.
As reported earlier this week, Nio held talks with Xiaomi over the Munich hub, a source told EV.
In Sweden, Nio registered no new cars in September, against 23 a year earlier, according to Mobility Sweden, the industry association.
Firefly is not sold in Sweden.
A Small Share
Nio Inc. delivered 37,408 vehicles worldwide in September, up 7.7% from a year earlier, including a record 7,327 Fireflies.
In the eight European markets, Firefly accounted for at least 78 of September’s registrations, counting only the Dutch, Norwegian and Danish figures that break out the brand.
The 238 European registrations were equivalent to about 0.6% of that total, though registrations and deliveries are not directly comparable.
Nio’s China-built vehicles face a combined 30.7% tariff in the European Union, made up of a 20.7% countervailing duty and the standard 10% import duty.
Norway, Nio’s largest European market, is not an EU member and does not apply those duties.
Nio has told its European teams there will be no model updates until late 2027 and no new battery swap stations in the region.
Founder and Chief Executive Officer William Li said in September that Geely Holding had asked whether the two companies should announce a joint European battery swap plan next year, though Nio’s filing on the Geely deal describes it without mentioning any market outside China.
