Nio Inc.‘s main brand registered an average selling price of 443,000 yuan ($65,200) in June, up 14% from the 390,000 yuan ($57,400) average the company reported for the first quarter of the year.
Vice President of Branding and Communications Ma Lin revealed the figure in a Weibo post on Monday.
“I checked with a colleague, and the average transaction price for the Nio brand in June was RMB 443,000,” he wrote.
The number tracks with the upward trajectory Ma flagged in early June, when he said the Nio brand’s weekly ASP had already exceeded 450,000 yuan ($66,300).
The figure applies only to the Nio premium brand and excludes the company’s two lower-priced sub-brands, Onvo and Firefly.
Group-Wide ASP
On a consolidated basis — incorporating Nio, Onvo, and Firefly — the average selling price trajectory has also turned upward after a weak stretch through mid-2025.
Nio Inc.’s consolidated ASP climbed to approximately 272,973 yuan ($40,200) in the first quarter of 2026, a 16% year-over-year increase from 236,122 yuan ($34,800) in the first quarter of 2025 and a sequential rise of roughly 8% from the 253,241 yuan ($37,300) posted in the fourth quarter.
The first quarter marked a notable inflection point. After three consecutive quarters of year-over-year declines — with ASP falling 15% in Q1 2025, 18% in Q2 2025, and 18% in Q3 2025 — the metric turned positive in the fourth quarter at 5% before accelerating to 16% in the opening months of 2026.
The turnaround was driven overwhelmingly by the third-generation ES8, which accounted for 77% of Nio-brand deliveries in the first quarter and carries a gross margin of roughly 20%.
Group-wide ASP had been dragged lower through mid-2025 as Onvo and Firefly — launched in late 2024 and early 2025 respectively — added high volumes of vehicles priced well below the Nio brand’s range.
Onvo‘s L60 starts below 150,000 yuan ($22,100), while Firefly‘s compact hatchback opens under 80,000 yuan ($11,800).
Second-quarter consolidated ASP figures will be disclosed when Nio reports Q2 2026 earnings next month.
ES9 Launch
June’s ASP uplift was driven by the ramp of the ES9, Nio‘s flagship executive SUV, which began customer deliveries on May 28.
Pricing for the full-size three-row model starts at 498,000 yuan ($73,300) with the battery included, or 390,000 yuan ($57,400) under the company’s Battery-as-a-Service leasing program.
Higher trims run up to 628,000 yuan ($92,500) for the range-topping Horizon Special Edition.
This Monday, Nio also launched a new edition of the model — the ES9 Six-Seat Aisle Edition, featuring a flexible center-aisle cabin layout designed to improve access between rows and enhance the multi-passenger executive travel experience.
The trim is available for the same base price.
Nio announced last week that the ES9 had reached 10,000 cumulative deliveries in roughly 30 days — one of the fastest ramps for a premium model in China.
Around 70% of those first 10,000 buyers were new to the brand, the company said, suggesting the flagship is pulling conquest customers from luxury combustion marques such as BMW, Mercedes-Benz, and Audi rather than cannibalizing existing Nio demand.
Driving the Premium Mix
Deutsche Bank estimated the ES9 delivered at least 7,000 units in June and lifted its full-year forecast for the model to 56,000 units, citing more than 25,000 non-cancellable orders and wait times stretching to 16–17 weeks on versions equipped with the SkyRide fully active suspension.
The ES9’s strong contribution came alongside a decline in the ES8, Nio‘s other large SUV.
Deutsche Bank estimated about 8,900 ES8 deliveries in June, falling below 10,000 monthly units for the first time since the production ramp in October 2025.
With the ES9’s ramp pushing the Nio brand’s monthly ASP to 443,000 yuan in June and Onvo‘s L80 SUV adding volume at a higher price point than the L60, the group-wide figure is likely to show a further sequential improvement.
Five-Seat ES8 Next
Part of that softness reflected buyers waiting for the forthcoming five-seat version of the ES8, which opens for launch on July 9.
In the same Weibo post, Ma Lin teased the upcoming five-seat ES8 variant.
“The ES8 Large Five-Seat version will officially launch on July 9, ushering premium large five-seat SUVs into the pure electric era,” he wrote.
Nio opened pre-orders on June 28 with a 5,000 yuan ($740) deposit that offsets 10,000 yuan ($1,470) off the purchase price.
Pricing and powertrain figures have not been disclosed and will be revealed at the July 9 launch.
Ma Lin has said the five-seat version will not be heavily discounted, describing it as the same car with two fewer seats rather than a separately positioned product.
“The six-seat version is already priced very low, so the large five-seat version has neither the rationale nor the room for erratic pricing,” he wrote on WeChat late last month.
Management is counting on the variant to address a segment roughly three times the size of the three-row market, appealing to buyers who want maximum cargo space without a third row.
The existing six-seat ES8 starts at 406,800 yuan ($59,900) with the battery.
Co-founder and President Qin Lihong has denied an overlap risk with the Onvo L80, pointing to a price gap of more than 100,000 yuan ($14,700) between the two.
Q1 Earnings Call Set the Stage
Founder and CEO William Li first cited the 390,000 yuan Q1 brand ASP during the first-quarter earnings call on May 21, positioning Nio squarely against German incumbents.
Li said the figure was roughly 50,000 yuan above BMW‘s average in the Chinese market and about 50% higher than Audi‘s, adding that buyers had formed a consensus that “Nio will be the next car after Mercedes, BMW and Audi.”
Morgan Stanley analyst Tim Hsiao has estimated the ES9 could deliver more than 100,000 yuan ($14,700) in profit per unit given its average selling price above 500,000 yuan ($73,600).
Deutsche Bank analysts forecast Nio could post a non-GAAP net profit of about $26.5 million in the second quarter, a 304% sequential increase, deeming the company’s guided vehicle gross margin of 17% to 18% achievable as higher-margin ES8 and ES9 volumes grew as a share of the mix.
June Deliveries and Q2 Close
Nio Inc. delivered 40,597 vehicles across its three brands in June, a 62.9% year-over-year increase and the strongest month of 2026.
The main Nio brand contributed 21,908 units, up 50.1% from a year earlier, while Onvo added 11,743 and Firefly delivered 6,946.
Second-quarter group deliveries reached 107,658 vehicles, falling 2,342 units short of the low end of management’s 110,000-to-115,000 guidance range.
For the first half, group deliveries hit a record 191,123 vehicles, up 67.4% year over year.
