Written by Cláudio Afonso | info@claudio-afonso.com | LinkedIn | Twitter
The South Korean automaker Hyundai unveiled on Tuesday evening the design of its new fully electric model, the sedan IONIQ 6. The world premiere is scheduled for July when Hyundai will reveal the full specifications and the used technologies.
IONIQ 6 is characterized “by clean, simple lines and a pure aerodynamic form that Hyundai designers describe as Emotional Efficiency. IONIQ 6’s electrified streamliner typology and mindful cocoon-like interior embody a silhouette for the new era of electric mobility, while the overall design theme of Ethical Uniqueness reflects Hyundai’s customer-centric commitment to energy efficiency and environmental responsibility”, the automaker said.
“IONIQ 6 connects an emotional convergence of functionality with aesthetics,” said SangYup Lee, Executive Vice President and Head of Hyundai Design Center. “The distinctive streamlined design is the result of close cooperation between engineers and designers, with obsessive attention to detail and customer-centric values at the core. We have created the IONIQ 6 as a mindful cocoon that offers personalized place for all.”
The user-centric interior architecture is exemplified by an ergonomically designed control unit that is centrally located to reduce distraction and spur safe, intuitive driving. The modular touchscreen dashboard integrates a 12-inch full-touch infotainment display and 12-inch digital cluster. A bridgetype center console provides convenient and generous in-car storage.
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Dual Color Ambient Lighting provides overall illumination for IONIQ 6 interior. Users can choose from a spectrum of 64 colors and six dual-color themes developed by color experts to help drivers and passengers feel relaxed and comfortable.
The 4-dot Interactive Pixel Lights on the steering wheel enable easy communication between the driver and vehicle. The removal of buttons from the front doors provided more breathing room and more storage. Transparent accents on the crash pad garnish, door map pocket, and console lower cover further accentuate the sense of spaciousness and uniqueness.
Recently, Tesla‘s CEO Elon Musk commented in a tweet saying the South Korean automaker Hyundai is “doing pretty well” having 9% of the EV market share in the U.S. during the first quarter of 2022. The pie chart shows Tesla’s leadership in the first quarter with an EV market share of 75.8% followed by Hyundai with 9% and the German automaker Volkswagen with 4.6%.
Earlier this year, Hyundai Motor Group announced that will invest more than $10 billion in the United States by 2025 to accelerate innovation and mobility electrification, after the meeting with U.S. President Joe Biden in Seoul,
The new facility will break ground in early 2023 and is expected to begin commercial production in the first half of 2025 with an annual capacity of 300,000 units. The Group’s U.S. investment decision will support its goal of becoming a leader in electric mobility in the U.S. market, Hyundai said.
Written by Cláudio Afonso | info@claudio-afonso.com | LinkedIn | Twitter