XPeng registered 1,380 new vehicles in Germany in October, its highest monthly total since entering the country in 2024, according to data released on Wednesday by the Federal Motor Transport Authority (KBA).
The figure was up 284.4% from a year earlier and gave the Guangzhou-headquartered brand a 0.5% share of the German new-car market.
XPeng registered 359 vehicles in Germany in October 2025, according to KBA figures, and its October 2026 total alone was more than three times the 393 it registered in all of 2024.
Year-to-date registrations reached 8,403 from January through October, up 279.5% from 2,214 in the same period of 2025, according to the KBA. That already exceeds the more than 8,000 registrations Markus Schrick, who heads XPeng’s Central Europe sales region, set as the brand’s German goal for 2026 in March.
XPeng has since raised that goal to about 10,000 for this year. Reaching it would take about 1,600 registrations in November and December combined, roughly 800 a month, or less than two-thirds of October’s pace.
XPeng had registered 2,991 vehicles in Germany in all of 2025, meaning its tally after ten months of 2026 is already about 2.8 times last year’s.
A New Monthly High
October’s result surpassed the previous record of 1,253 set in July. XPeng registered 1,163 vehicles in August and 1,250 in September, when registrations rose 418.7% from a year earlier, according to the KBA.
The brand’s monthly registrations have climbed through most of the year. XPeng registered 327 vehicles in January, 331 in February, 549 in March, 595 in April, 633 in May and 922 in June, KBA data show. Volumes at least doubled from a year earlier in every month of 2026.
The first-half total of 3,357 was up 215% from a year earlier, meaning XPeng has added more than 5,000 registrations in the four months since.
From January through August, Germany was XPeng’s largest market outside China, ahead of Norway and Israel, the company said when it signed Emil Frey Deutschland as a dealer on October 1. Germany had become the brand’s top market abroad in August.
Fourth Among Chinese Brands
XPeng ranked fourth among China-headquartered brands in Germany in October, behind BYD with 5,173 registrations, up 54.3%, MG Roewe with 4,140, up 48.5%, and Leapmotor with 3,661, up 288.6%, according to the KBA.
It finished ahead of Geely with 981, Lynk & Co with 174, Jaecoo with 131 and Zeekr with 80. Nio registered no vehicles in Germany in October.
XPeng also holds fourth place among Chinese brands for the year to date, behind BYD with 47,961, MG Roewe with 31,503 and Leapmotor with 19,705, and ahead of Geely with 3,248.
Among other Geely-linked brands, Smart, which the KBA counts as a German brand, registered 772 vehicles and Swedish brand Polestar 292. Tesla registered 2,932.
The wider German market registered 254,492 new cars in October, up 1.7% from a year earlier. Battery-electric vehicles accounted for 94,086 of them, up 79.5%, giving them a record 37.0% share, according to the KBA.
The ‘Most German’ Chinese Brand
Schrick, who is also Managing Director of XPeng Germany, has repeatedly set out the brand’s German ambitions this year, and the targets have moved higher as registrations accelerated.
“From around 3,000 vehicles in 2025, we want to reach more than 8,000 units this year,” Schrick told the SP-X news agency last March.
In the same interview, Schrick said new locations would only be added if both sides were convinced. “Growth at the price of falling quality, for example in service or residual values, is out of the question for us,” he said.
“We want to be the most German of all Chinese brands,” He said then that XPeng planned “more than 15,000 cars” in Germany in 2027.
At the German premiere of the L03 in Munich in July, Schrick put the 2027 goal at 20,000, InsideEVs reported. In October, XPeng lifted it again to 22,000, Elektroauto-News reported, citing the company.
Reaching 22,000 would require an average of about 1,830 registrations a month in 2027, roughly a third above October’s record.
Schrick described XPeng’s first full business year in Germany, 2025, as “slightly profitable” in a March interview with Autohaus, without giving figures.
Built on Franchised Dealers
Unlike brands that sell directly or through agency models, XPeng sells in Germany through independent franchised dealers, an approach Schrick has described as central to its plan.
XPeng started German sales in September 2024 with 20 locations and registered 393 vehicles that year, according to Schrick. It ended 2025 with about 50 locations and had about 70 in the first half of 2026.
The brand aimed for up to 110 German locations by the end of 2026. It had reached 110 by October and plans 130 by 2027, according to Elektroauto-News.
Swedish group Hedin, a former BYD sales partner, joined XPeng’s German network in February 2025. Hedin is XPeng’s importer in Switzerland, the Czech Republic and Slovakia, but not in Germany.
Emil Frey Deutschland joined the network in October, with the dealer group’s Hessengarage in Frankfurt and Schwabengarage in Pforzheim taking over XPeng sales and service.
“We are proud to have won Emil Frey Deutschland, one of the strongest car retail groups, for XPENG,” Schrick said at the time, adding that the company remained “convinced of the franchised dealer system.”
XPeng offers a seven-year warranty in Germany and has cited a 95% parts delivery rate, Schrick told electrive in April. Parts are shipped from a central warehouse in the Netherlands within 72 hours, he told car-editors.org.
Several models sold in Germany, including the G6, G9 and P7+, are assembled by contract manufacturer Magna in Graz, Austria. XPeng completed trial production of the G9L there in early October.
Tariffs on China-Built Cars
XPeng’s China-built electric cars face a 20.7% EU countervailing duty, the rate for cooperating companies that were not individually sampled, on top of the standard 10% import duty. Cars assembled in Graz are not subject to the duties.
In January, the European Commission issued guidance on how Chinese makers could offer minimum-price undertakings instead of paying the duties.
A Reshuffled German Team
XPeng’s German leadership has expanded in 2026. Christof Häßler, formerly of Kia Germany, became Head of Sales on July 1, reporting to Country Manager Kai Qian, electrive reported in July.
Qian said at the time that XPeng was pursuing high-quality growth with stable prices and residual values, according to electrive.
The brand also hired Christian Wiegand, formerly a deputy at Nio’s German operation, as Marketing Head for Germany.
New Models Driving Demand
XPeng opened German orders for the L03 SUV coupe on July 16, priced from €35,600 ($40,000). XPeng has also offered a bonus of up to €5,000 ($5,600) and 0.99% financing through December 31.
The L03 has drawn more than 12,000 orders in Europe since its July launch, Founder and CEO He Xiaopeng said in Paris on October 11, before test vehicles had reached retail stores.
The company did not say how many of the 12,136 orders carried a deposit or how they split between European markets.
The X9 van went on sale in Germany in May from €77,600 ($87,200). XPeng launched the G9L in Europe from €74,990 ($84,200) with six and seven seats on October 12, and plans to bring the mid-size L05 SUV to Europe in early 2027.
The brand also topped a customer-satisfaction study of EV owners in Germany, Austria and Switzerland for the second year in a row in October, with Tesla ranked second.
Wider Ambitions Abroad
Globally, XPeng delivered a record 50,237 vehicles in October, up 20% from a year earlier, the company said on November 1. Overseas deliveries reached a monthly record of 13,326, up 166%, bringing its overseas total for the first ten months to 72,805, based on its monthly releases.
XPeng aims to sell more than 1 million vehicles a year outside China by 2030.
Across Europe, the brand sold more than 31,000 vehicles in the first half of 2026. European registrations more than quadrupled in August, data showed at the time.
