Tesla appears to have begun its first customer deliveries in Africa, with images posted on social media showing new Model Ys in Morocco.
Photographs shared on X by user ‘khalilamar’ showed a row of new Model Ys at a Moroccan lot, above the caption “deliveries in Morocco have started.”
Tesla has not formally announced a delivery date as of Monday, though a July start had been widely expected since the company’s February launch.
If borne out, the handovers would make Morocco the first place on the African continent where Tesla has officially sold and delivered cars.
The Elon Musk-led company built the entry quietly, incorporating a local subsidiary, Tesla Morocco, in May 2025, with about 27.5 million dirhams ($2.75 million) of capital and an office in Casablanca’s Crystal Tower, before opening its first retail space at the city’s AnfaPlace Mall on February 6.
There it showed the Model 3 and Model Y, opened online orders and invited buyers to “be among the first to experience Tesla in Morocco.”
The Lineup
Tesla launched with the Model 3 and Model Y, later adding Performance versions of both.
Local reporting puts the Model 3 from about 389,990 dirhams ($41,800) and the Model Y from around 419,990 dirhams ($45,000), pitching the brand at the premium end of a market long geared to cheaper cars.
Tesla has been running Superchargers in Morocco since around 2021, starting in Casablanca and Tangier and since extended to Rabat, Fez, Marrakesh and Agadir, with service and after-sales support building out after deliveries began.
The country sits about 14 kilometres from Spain, a natural extension of the European charging network its drivers already used, and exempts EV imports from value-added tax and customs duties.
Passenger-EV sales surged in 2025 and are forecast to grow a further 36.3% this year, to more than 7,200 units, according to BMI, a Fitch Solutions unit.
South Africa Sits It Out
The continent’s biggest car market, and the birthplace of Tesla chief executive Elon Musk, remains without official Teslacar sales.
South Africa was reported to sit near the top of the company’s new-market list for 2026, but the plans were shelved amid political tension between Washington and Pretoria.
Steep import duties do not help: vehicles from outside the European Union and Britain face import duties of a quarter, applied to EVs whatever their origin, on top of a decades-old luxury levy.
Tesla‘s only established presence there is in energy — its Powerwall home batteries have sold through local partners for years.
Part of a Wider Push
Morocco is one of several markets Tesla has opened in quick succession.
In the same mid-July stretch, Tesla launched vehicle sales in Uruguay — its third South American market, after Chile and Colombia — offering the Model 3 and Model Y from about $33,000, shipped from its Shanghai plant, with deliveries due late in the year.
The company also said it would open its first Latvian store, in Riga, on August 21, completing a Baltic rollout that began in Lithuania in 2024 and reached Estonia in April.
