Tesla has pushed the expiry date on seven Chinese sales campaigns from August 31 to September 30 and launched a new insurance subsidy on the Model 3, according to the company’s own promotions page updated on Friday.
The financing terms are unchanged.
Model 3 and Model Y buyers can put down 79,900 yuan ($11,900) and take a one-to-five-year interest-free loan, with advertised monthly payments from about 2,460 yuan on the Model 3 and 3,060 yuan on the Model Y.
The Model Y L requires 99,900 yuan ($14,900) down and runs from about 3,985 yuan a month.
Those figures are identical to the campaign that expires on Sunday.
What Is Actually New
The one fresh campaign is an 8,000-yuan ($1,200) insurance subsidy on the Model 3, which Tesla‘s page records as published and starting on August 28 and running to September 30.
Buyers must both order and take delivery by September 30, compressing the whole transaction into 34 days.
The version that ran from May 28 to August 31 required only that delivery follow the order terms.
The subsidy also extends to older stock.
Alongside current trims, it covers Model 3 builds dated 2023-10, 2025-01, 2025-07 and 2025-08, plus a 2024-06 Performance — a scope that reads as inventory clearance rather than a demand incentive on current production.
What Was Extended
The 8,000-yuan paint credit has now been running since March 6 and has been extended to September 30.
It waives the full cost of pearl white, ocean blue, glacier blue and diamond black, and takes 8,000 yuan off the 12,000-yuan red, quicksilver and starlight gold options.
The financing package dates to May 13. The charging benefits date to January 10, 2025. A repurchase reward of 800 yuan for existing owners and a trade-in programme offering 5,000 kilometres of free Supercharging have both been carried to the same date, as have paint and configuration discounts on Model S and Model X inventory.
One financing option absent from the promotional posters appears in the terms: a five-year balloon structure from 55,900 yuan down, with a 20% residual and rates from 0.99% APR.
The Sales Position Behind It
The incentives are running against a domestic market where Tesla‘s position has narrowed to a single model.
The company delivered 27,249 vehicles in China in July, down 32.9% year on year and 48.5% from June, according to China Passenger Car Association (CPCA) data.
The Model Y accounted for 25,158 of them, or 92.3% of the total.
That leaves about 2,091 Model 3 deliveries for the month, against 14,266 in June — a fall of roughly 85% in four weeks. The Model 3’s share of Tesla’s Chinese sales dropped from 26.96% to 7.67%.
Part of that is seasonal. Giga Shanghai prioritises exports in the first month of each quarter, and January and April showed the same pattern at 18,485 and 25,956 domestic units respectively.
The export figures show where the output went. Shanghai shipped 66,330 vehicles abroad in July, up 143.2% year on year and the plant’s strongest month on record, taking 70.9% of wholesale volume.
Wholesale sales reached 93,579, the highest July in the plant’s history.
In June, when the association published a model-level export split, Tesla exported 18,371 Model 3s while selling 14,266 in China — shipping 1.29 abroad for every one delivered domestically.
Across the first half, domestic retail fell 9.3% to 238,955 vehicles and sits 19% below the 2023 peak. Exports more than doubled to 228,994.
The Wider Context
The September campaign runs into a month in which Tesla faces its largest recall in the Chinese market.
From September 25 the company will recall 2,975,910 vehicles over emergency door release handles that regulators found difficult to identify, alongside a separate action on 2.74 million China-built cars over driver-attention monitoring.
Both are being addressed through over-the-air updates and warning labels rather than service visits.
