Rivian Service Center
Image Credit: Rivian

Rivian Scales Sales, Service, Charging, Repair Operations Ahead of R2

Rivian has started building saleable R2 units with VIN numbers assigned at its Normal, Illinois plant, though the company had yet to formally announce the start of production or the first internal employee deliveries as of Friday morning.

Customer deliveries are scheduled for June.

The midsize SUV is set to significantly expand the EV maker’s addressable market, after it debuted with the significantly higher-priced R1 models.

The entry-level Standard trim will start at $45,000; however, it is not scheduled to arrive until late 2027.

Sales will open with the Dual-Motor Performance Launch Edition at $57,990, followed by a Premium trim at $53,990 later this year.

In its February shareholder letter, Rivian said it was scaling “commercial and service infrastructure as well as driving brand awareness in preparation for customer deliveries of R2 in the second quarter of 2026.”

Chief Financial Officer Claire McDonough told analysts on the latest earnings call that Rivian expects “continued growth” in SG&A expenses, “driven by the expansion of our service and sales footprint as we scale with R2.”

The company has guided capital expenditures of $1.95–$2.05 billion in 2026, covering the Normal plant retooling for R2, the start of construction at the Georgia factory, and the continued build-out of its sales, service and charging infrastructure.

Rivian ended 2025 with 97 service locations — just short of its 100-site target — alongside 36 showrooms and nearly 700 mobile service vehicles.

The company recently kicked off a seven-city US tour with the R2 on display in showrooms.

Demo drives are expected to begin this summer, with demo vehicles arriving at select Rivian Spaces around July.

The EV maker now operates close to 1,000 stalls across more than 140 Rivian Adventure Network stations in the US.

Rivian owners also have access to about 227,000 chargers across North America, including roughly 50,000 DC fast chargers compatible with its vehicles.

Perris, California

Rivian has recently signed a long-term lease on a 49,470-square-foot light-manufacturing facility in Perris, California — which it will use for sales, service, charging and repair operations.

The 4.6-acre property at 18631 Seaton Ave sits within a logistics campus with immediate access to Interstate 215.

The site features 16 dock-high loading doors, 34 auto stalls and 55 trailer stalls.

Perris is located in Riverside County, in the Inland Empire region of Southern California.

Rivian‘s nearest existing service location is in Eastvale, about 20 miles northwest, which has served as the primary service center for the wider Inland Empire.

A service center in Vista, near San Diego, sits about an hour to the south.

California is Rivian’s home state — the company is headquartered in Irvine — and accounts for the largest share of its retail footprint with 28 locations, including showrooms in Palo Alto, San Francisco, Irvine, La Jolla, Venice and Los Angeles, and service centers stretching from South San Francisco to Vista.

The state also hosts two of the company’s three standalone Charging Outposts, in Joshua Tree and Yosemite, and leads the Adventure Network’s NACS rollout with 12 of the 32 NACS-equipped stations nationwide.

The Perris facility would extend Rivian‘s coverage deeper into the Inland Empire, a fast-growing region where the company has had limited physical presence relative to coastal Southern California.

Orlando, Florida

Rivian has filed plans for a roughly 40,000-square-foot sales and service hub in Orlando’s Millenia district, bundling a public showroom, service bays and on-site charging near the I-4 corridor.

The application lists the EV maker as the applicant and remains in early review. No construction timeline has been set.

Rivian already operates an Orlando service-and-demo center where customers can schedule demo drives and service appointments.

The EV maker also leased about 35,000 square feet of additional Orlando space last year to support service and logistics.

In Florida, Rivian operates service centers in Miami, Tampa, Fort Myers and Orlando, with two more in the works.

A 48,243-square-foot service and demo center in St. Augustine’s St. Johns County is set to open in early 2026, making it the northernmost location in the state.

Florida was also the first state to get a city-specific limited edition, the R1S Quad ‘Miami’ Edition.

Fort Worth, Texas

Rivian is investing $9.9 million in a new 552,000-square-foot parts distribution center at 1384 Bold Ruler Road.

Construction is scheduled to begin this month, with completion in November 2026.

The hub is intended to support R2 production at Normal and the upcoming Georgia plant.

The company recently opened a Service plus Demo Center at 275 University Drive in Fort Worth, converting a former Tesla site into a facility combining service, showroom space and test drives.

City records show the $1.4 million renovation was completed in September.

Rivian now operates four service centers in Texas — Austin, Dallas, Fort Worth and Houston — with three more in development.

Two are planned for South Texas, and a third will add capacity in the north.

State filings revealed that a new service and sales facility is planned for Round Rock, north of Austin, at a cost of around $9.5 million.

Construction is scheduled to begin in March and take a year.

A planned service and delivery center in Scottsdale, Arizona, has been delayed by zoning permit issues.

Direct Sales Push

Earlier this year, Rivian and Lucid secured a win in Washington State, gaining parity with Tesla — previously the only EV maker allowed to operate direct-sales showrooms in the state.

Governor Bob Ferguson signed Senate Bill 6354 on March 24 after it passed 47-2 in the Senate and 84-9 in the House.

The legislation limits direct sales to US-based, BEV-only companies with no prior franchise agreements, at least one in-state service facility, and a minimum of 300 vehicles registered in Washington as of January 1, 2026.

It also bars legacy automakers from using EV subsidiaries to bypass franchised dealers — a workaround Volkswagen Group’s Scout Motors has attempted in other states.

Rivian has also supported a parallel effort in Iowa, backing Senate Study Bill 3067, which the company said “will allow Iowans the freedom to purchase electric vehicles directly from the manufacturer.”

The bill cleared the subcommittee but has not advanced further, and official records still list it as “referred to Commerce.”

Service Expansion

Rivian recently opened a service center in Clifton Park, New York, serving the greater Albany area.

It joins four other locations in the state, including East Syracuse, which opened in mid-2025.

The company operates seven locations in New York, including showrooms in Brooklyn, the Meatpacking District, Roslyn and White Plains — plus a charging outpost in the Hamptons.

Rivian opened its first showroom in Pennsylvania in February, marking its first location of 2026.

It is also preparing to open service centers in Indiana and Wisconsin, though neither is yet listed on its service map.

A new facility is under construction in Fishers, Indiana, near Indianapolis Metropolitan Airport on Masters Road — the company’s first in the state.

Another is being built in Appleton, Wisconsin, about 20 minutes southwest of Green Bay. Rivian already operates a service center in Menomonee Falls, roughly 90 minutes from Appleton.

In Canada, Rivian‘s four service-and-demo centers are in Vancouver, Calgary, Toronto and Montreal.

The Montreal location is temporary and will be replaced by a permanent site in Laval, which broke ground in July 2025.

Late last year, Rivian pushed back the R2’s launch in Canada, with its website updating the timeline from 2026 to “Coming 2027.”

Rivian Adventure Network

In its fourth-quarter shareholder letter, Rivian said the Adventure Network had more than 930 chargers across over 140 sites as of the end of 2025.

Rivian‘s charging network is concentrated along the West Coast, where the company is headquartered, and the East Coast. Its main plant is in Normal, Illinois, with a second factory planned in Georgia. Rivian also established an East Coast headquarters in Atlanta last year.

There are no Adventure Network stations in Canada, though Canadian Rivian owners can access partner networks.

Rivian has 20 upcoming stations planned, including seven in California, three in Utah, and two each in Colorado and Washington. One will be in Bellingham, near the Canadian border.

The company reported an average uptime of 98% across its chargers in 2025, citing reliability as a differentiator.

More than 90% of stations now support non-Rivian vehicles as the company works toward full network openness.

“In December, as many families took holiday travel adventures, non-Rivian vehicles accounted for more than 40% of charging sessions at RAN chargers,” Rivian wrote.

The network offers both CCS and NACS chargers, as Rivian began retrofitting its network with NACS connectors last year, after announcing the switch in early 2024.

Existing owners received a free adapter to maintain access during the transition.

Rivian‘s 2022–2025 model year R1 vehicles are fitted with CCS ports, while 2026-onward models, including the R2, feature NACS exclusively.

The company plans to continue deploying NACS chargers through 2026 as it prepares for R2.

As of Thursday, 32 of the network’s 963 stations feature NACS ports.

Of these, 28 are equipped with both CCS and NACS, suggesting either retrofits or new dual-standard builds.

Only four are NACS-only, all in California.

The most recent is San Bernardino, where CSS chargers were recently replaced with nine NACS plugs. Earlier NACS-only sites include Crescent City, Ukiah and Fortuna, each with six plugs.

Matilde is a Law-backed writer who joined CARBA in April 2025 as a Junior Reporter.