Written by Cláudio Afonso | info@claudio-afonso.com | LinkedIn | Twitter
The EV manufacturer Polestar said Wednesday it has been awarded two prestigious awards in Marie Claire UK’s annual Sustainability Awards. Polestar Roadster model won Best Sustainable Interior and Polestar 0 Project the Best Green Emission Initiative award.
Marie Claire UK’s annual Sustainability Awards celebrates the brands, organisations, and products “that are genuinely implementing change and building a better tomorrow” and the judges are a guest panel of over 50 of the most high-profile sustainability experts, business founders, thought leaders and activists, the EV maker said.
Polestar 0 project – Best Green Emission Initiative
In April 2021, Polestar announced its ambition to create the first “truly climate neutral car” by 2030. Environmental experts have warned that offsetting is not sustainable, with questions around the long-term carbon-storage capacity of forests and soils remaining, as a forest might be logged, devastated by fire or altered by climate change”, Polestar said.
“Offsetting is a cop-out,” says Thomas Ingenlath, Polestar CEO. “By pushing ourselves to create a completely climate-neutral car, we are forced to reach beyond what is possible today. We have to question everything, innovate and look to exponential technologies as we design towards zero.”
Polestar’s Head of Sustainability, Fredrika Klarén, says: “We’re electric, so we don’t have to worry about combustion engines producing toxic emissions anymore – but that doesn’t mean our job is done. We will now work to eradicate all emissions stemming from production.”
Polestar Roadster Concept
In March 2022, Polestar revealed its first hard-top convertible, and — earlier this month — the CEO Thomas Ingenlath told TopGear his ambition to move on with the concept bringing it to the production level. Ingenlath said he’s “100 percent sure the guys in the UK team and our tuning specialists in Gothenburg will make an enjoyable car for drivers”.
The model “showcases advances in sustainability and technology with a new thermoplastic mono-material featuring extensively in the interior,” Polestar said. “The concept car also features recycled polyester as the sole material used for all the soft interior components: foam, adhesive, 3D knit fibres and non-woven lamination. This simplifies recycling and is a significant step towards greater circularity, while also reducing weight and waste”.
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Jonathan Goodman, Head of Polestar UK, comments: “We are delighted with the recognition from Marie Claire who have been encouraging conscious consumption and championing sustainability even before these Awards were conceived.
“In 2021, we won ‘Best Ethical Campaign’ for No Waste of Space – around the launch of the Polestar Space in Manchester, so winning these awards this year is further continued recognition of our sustainability efforts.”
Check all the winners on the following video.
On July 12, the EV maker has been granted a new patent regarding its upcoming hard-top convertible Polestar O₂. The patent includes eight drawings of the new design claiming the ornamental design of the steering wheel projected to be used on the upcoming roadster Polestar O₂.
The author of the patent, Benjamnin Pérot, joined the Swedish EV maker in May 2021 and has been leading the interior design on Polestar’s first SUV, the Polestar 3 model — which arrives in October — and also the O2 concept unveiled earlier this year.
Prior to that, Pérot worked for over 5 years at Volvo where he was responsible for many projects namely the Volvo Recharge Concept.
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The company is getting ready to expand its retail network in China with the opening of three new showrooms — Polestar Spaces, as they are known — until the end of July. The minimalist stores will be named Polestar Shanghai Darongcheng, Polestar Beijing Jinyuan Xinyansha, and Polestar Hainan Space.
Earlier this week, during Automotive News Europe Congress held in Prague, Polestar CEO Thomas Ingenlath announced the automaker’s first SUV Polestar 3 will cost between €75,000 euros and €110,000 in Europe before any EV incentives. The model will feature a dual-motor drivetrain and a large battery, with a range target of over 600 km (WLTP).
Customers will be able to order Polestar 3 in initial launch markets from the day of the premiere and the production is expected to begin in early 2023 in the United States and China. The Swedish EV maker expects to sell 24,000 units of the model worldwide in 2023, increasing by 43,00 units to 67,000 in 2024 and 77,000 in 2025.
On Monday, Polestar announced it has delivered about 21,200 vehicles in the first six months of 2022, reiterating its annual guidance of 50,000 units. For the second half of the year, the company expects to deliver about 28,800 vehicles, a rate of pace of 4,800 units per month.
Written by Cláudio Afonso | info@claudio-afonso.com | LinkedIn | Twitter