Responsible for the Senior Exterior Design at the Volkswagen Group during more than 10 years, Arturo Peralta is now working for the Chinese EV maker NIO. Some days ago, the Spanish Designer said he was “immediately in match with its design philosophy. Pure, Human, Progressive and Sophisticated. The products are very attractive and perfectly executed.”
On LinkedIn, Peralta said: “Proud to announce that as from last week I am part of NIO Design team. I was immediately in match with its design philosophy. Pure, Human, Progressive and Sophisticated. The products are very attractive and perfectly executed. I think it is the company with the most growth potential in recent years and in the years to come. I am sure it will be one of the most beautiful stages in my professional and personal life, it will be full of new and exciting challenges.”
“As a designer I think about how vehicles will be powered, whether they will move in a different way, the materials that they will use and the proportions and design language that will appeal to both people and the environment.”Arturo Peralta, Senior Exterior Vehicle Design
On this video, Peralta, as the 2003 winner of the Autopista Design Challenge, was invited to give some advice to the current participants. In Spanish, he says: “You have to present a solid concept for your project. They can like it or not that much, but if you have a concept you have achieved the first step. In the beginning, you must inspire with something…it can be a word or a painting or a product. And then bring what you can bring to the Auto Industry with your product. Check what other companies and other people are doing…how they sketch, how they render their projects.”
The Volkswagen Group with its headquarters in Wolfsburg is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. The Group is made up of twelve brands from seven European countries: Volkswagen, Audi, SEAT, ŠKODA, Bentley, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN.
Back in 2008, Arturo Peralta did his Master’s Degree Project in the United Kingdom at Bentley Motors. The designer will be responsible for the development of the next NIO Models.