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Lucid Hints at August 14 Debut of ‘Bold New Concept’ in Teaser Clips [Video]

Collage created based on Lucid's Teaser videos.

EV maker Lucid Motors released on Monday a series of teaser videos of what it describes as a “bold new concept of electric exploration” at Monterey Car Week on August 14.

Shared on the company’s X account on Monday, the first clip shows a surface etched with “Pebble Beach, CA” and GPS coordinates.

The coordinate detail is a direct nod to the concept’s planned debut at Monterey Car Week, one of the most high-profile gatherings in the automotive calendar.

The second and third videos reveal a roof rack fitted with integrated lights, and a black multi-spoke wheel bearing Lucid‘s logo.

The hardware shown — including the roof rack and off-road-style wheel design, both set against dust and muted lighting — points towards a model or version intended for possible off-road use.

“The wild is calling—a bold new concept of electric exploration arrives in Monterey on 8.14.,” the EV maker wrote on X without disclosing if the product will be an off-road version of its seven-seat SUV Gravity.

Below are the three short videos shared by Lucid on X.

At the recent second quarter earnings call, Lucid‘s Chief financial officer Taoufiq Boussaid said the company’s mid-sized platform “represents a critical opportunity to expand Lucid’s addressable market, enhance manufacturing leverage, and offer a broader value proposition to customers without compromising on performance and efficiency.”

In the same call,  the brand’s interim CEO Marc Winterhoff said the mid-size SUV “is still scheduled for start of production in late 2026” adding that the brand is “planning to unveil the vehicle next year.”

“Given that production starts in late 2026, we expect deliveries to ramp up throughout 2027,” he added.

As reported over the weekend, Lucid has revised its SEC proxy materials on a planned one-for-ten reverse stock split, correcting an earlier disclosure error by clarifying that the total number of authorised shares will also be reduced in proportion to the split.

The company’s fifth-largest institutional shareholder, Geode Capital Management, increased its holdings to an all-time high in the second quarter.

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Cláudio Afonso
Cláudio Afonso is the Founder and Editor of EV, an independent electric vehicle news publication owned by CARBA Investments, the company he founded in early 2021. Between 2022 and 2024 he worked in European corporate communications at Nio, and he returned to lead EV in April 2024. He is based in Portugal.