Written by Cláudio Afonso | info@claudio-afonso.com | LinkedIn | Twitter
The Italian sports car maker Ferrari presented on Thursday its 2022-2026 strategic plan and the actions it is taking to embrace the opportunities ahead. By 2026, the automaker portfolio will be composed of 60% hybrid and full electric and 40% ICE in terms of number of models and 20% ICE, 40% hybrid and 40% full electric four years later.
“In order to keep the product range at the highest level, while always preserving uniqueness, the plan announced today aims to unveil 15 cars between 2023 and 2026,” Ferrari said.
In terms of ICE models, Ferrari will “continue to push the internal combustion engine evolution and, with the support of partners, will develop solutions in energy efficiency and alternative fuels to build on an essential part of the Company’s heritage”.
For the Hybrid models, Ferrari has demonstrated since 2009 “that hybrid is the right technology for increasing pure performance, and has taken advantage of the technology transfer from the racing world. Today, with four hybrid cars in its portfolio, the Company still firmly believes that the hybrid engine can further increase performance”.
For the pure Electric versions, the automaker said that “Leveraging strong commonalities with the internal combustion engine – including technology transfer from the racing world, precision mechanics, fluid-dynamics and performance software – electric technology will also provide unique elements, driving emotions and the thrills of a true Ferrari“.
John Elkann, Ferrari Chairman: “Our brand fuels the dreams of millions. It has been built up over 75 years of thrilling, memorable experiences, through success on the track and sheer driving pleasure on the road. It has created an inclusive, close-knit community that encompasses diverse people, countries and even industries. As long as we preserve its heritage and values, it will lay a solid foundation for our future strategic plans”.
Benedetto Vigna, Ferrari CEO: “With their unwavering commitment and passion, the women and men of Ferrari are determined to flawlessly execute this strategic plan and to build on all the opportunities that lie ahead, embracing our founder’s will: to keep alive the will to progress pursued in the past. We will continue to draw on our competitive advantages: uniqueness and technological leadership, whilst taking actions to reach carbon neutrality by 2030”. The 2018-2022 business plan demonstrated Ferrari’s ability to deliver on its promises and execute its strategy despite the Covid-19 pandemic. Among the main achievements over the previous plan there are the launch of 15 cars, a +25% increase in the client base and a cumulated industrial free cash flow of more than Euro 2.46 billion, including the significant industrial free cash flow expected in 2022.
Written by Cláudio Afonso | info@claudio-afonso.com | LinkedIn | Twitter