XPeng said on Thursday its X9 is the best-selling premium battery-electric MPV in Malaysia, Thailand and Indonesia — a regional sales claim that arrives as the model’s retail sales in China fell by 46.7% year over year in August.
“Three markets. One champion,” the company wrote in a social media post.
According to the automaker, the X9 has held the segment lead for three consecutive months in Thailand and two consecutive months in Indonesia, and took the top spot in Malaysia within two weeks of launch.
Thailand
Thailand was the X9’s first Southeast Asian market.
The model launched there on November 28, 2024 at 2.79 million Thai baht ($83,400).
XPeng cut the price to 2,749,000 baht ($82,200) when the first shipment arrived in February 2025, and registrations began in April.
Distributor MGC-ASIA later reported that the X9 posted 488 registrations in the third quarter of 2025, the highest in Thailand’s electric MPV category, citing Department of Land Transport data.
On December 17, 2025, XPeng said the X9 had been Thailand’s best-selling battery-electric MPV for three consecutive months, from September to November.
The X9 registered 343 units in Thailand in June 2026, 314 in July and 328 in August, according to Department of Land Transport data.
Indonesia
In Indonesia, XPeng sells through Erajaya Active Lifestyle.
A Jakarta dealer group said Gaikindo data placed the X9 first among large electric MPVs in Indonesia in December.
XPeng and Erajaya launched the facelifted X9 at the XPeng V1SION Night event at Istora Senayan in Jakarta, marking one year in the Indonesian market, with prices starting at Rp1.14 billion ($63,700).
Thursday’s two-month Indonesian title follows that late-June launch.
Malaysia
Malaysia remains the smallest of the three markets by volume. Registration data compiled by local media shows the X9 recorded 72 new registrations in August.
The MPV has logged 958 registrations in Malaysia since its first in December 2024, with 2025 its best year at 644 units and 265 registrations in the six months to August.
Bermaz launched the facelifted X9 in Malaysia in three fully imported variants priced from MYR 281,073 ($68,800) to MYR 335,573 ($82,100), on June 9.
Competitors include BYD‘s Denza D9 and Zeekr‘s 009.
China Sales Slide
At home, the trend runs the other way.
X9 retail sales in China fell to 688 units in August from 1,290 a year earlier.
August marked the fourth consecutive monthly decline and the lowest monthly figure since at least January 2025.
Sales dropped 30.4% from July’s 988 units.
The model opened 2026 strongly.
January sales reached 3,971 units, up 396% from 801 a year earlier, followed by 1,720 in February and 2,601 in March.
Year-over-year growth slowed to 34% in April before sales fell 44% from a year earlier in May, 14% in June and 16% in July.
Through the first eight months, the X9 sold 15,000 units in China, up 34.4% from 11,157 a year earlier, with the front-loaded first quarter carrying the total.
Retail data shows the X9 sold 20,112 units domestically in 2025, peaking at 4,935 in December.
Delivery figures, which count vehicles delivered rather than registered, are higher. XPeng reported a record 5,424 X9 deliveries in December, and CPCA data put the 2025 total at 26,017.
December’s surge followed the arrival of the extended-range X9, XPeng’s first hybrid model, which offers up to 1,602 km of combined range on China’s CLTC cycle.
XPeng delivered 3,234 X9s in November 2025, according to CPCA data, after the extended-range version launched on November 20.
Recall and Refresh
The sales decline coincided with a quality setback.
In July, XPeng recalled 33,473 X9 units in China over a front air suspension defect, covering vehicles built between August 8, 2023 and August 11, 2025.
Bermaz XPeng followed with a recall campaign in Malaysia in August covering the X9’s front air springs, with owners receiving an eight-year warranty on the replacement part.
XPeng had refreshed the fully electric X9 earlier in the year, launching its third-generation model in China on March 2.
The facelifted model launched in China and Thailand in March, reaching Malaysia and Indonesia in June.
Global Footprint
XPeng has expanded the X9 well beyond Asia.
The company began X9 deliveries across seven European markets in June, including Germany, Norway and Finland, with German prices starting at €77,600 ($88,200).
Cumulative worldwide deliveries of the model have passed 60,000 units.
Besides the X9 success in the southeast Asian, production is also scaling up in the region.
XPeng assembles the X9 at Handal Indonesia Motor’s plant in Purwakarta, West Java, and acquired a 90% stake in that manufacturing entity in May.
In Malaysia, the X9 is contracted to become the second locally assembled model at EP Manufacturing’s plant in Melaka, after the G6.
XPeng announced 10 new Malaysian showrooms on Monday, targeting completion by year-end.
Overseas markets now drive XPeng’s growth.
The company shipped about 49,400 vehicles outside China in the first eight months, above its full-year 2025 total of 45,008, against a 2026 target of more than 90,000.
