XPeng announced 10 new showroom locations in Malaysia on Monday, targeting deployment across the country’s major urban corridors by year-end, weeks after the first locally assembled G6 reached Malaysian customers.
Every facility will operate as a full 3S or 4S center, covering sales, service, spare parts and, in some cases, body and paint work, with certified aftersales infrastructure built into each site. Selected locations will also feature integrated high-speed charging.
Sam Chu, XPeng’s Regional General Manager for Southeast Asia, framed the expansion as a bet on ownership confidence rather than store counts.
“By building out full-service 3S/4S centers equipped with integrated charging support and backed by Malaysia’s premier automotive dealer groups, we are ensuring complete peace of mind at every step of the ownership journey,” Chu said.
Each showroom will partner with established Malaysian automotive dealer groups and staff EV-certified technicians trained on XPeng’s high-voltage architecture, connected software and proprietary diagnostic platforms.
XPeng did not disclose addresses, opening dates, the dealer groups involved, how many of the 10 will offer body and paint work, or how many showrooms it already operates.
The 18-Outlet Target
Chen Yinbin, Senior Country Manager of XPeng Malaysia, said at the launch of the facelifted X9 on June 9 that the company aimed to have 18 3S outlets across key regions by the end of 2026, rising to 30 by 2028 with coverage of every state.
Monday’s release does not mention that target, and whether the 10 new sites keep it on track depends on how many outlets already exist, which XPeng has not said.
Bermaz Xpeng opened its first showroom in Glenmarie in August 2024, followed by Penang and Johor Bahru, and has since added sites including Damansara Utama. Ten new locations would reach 18 only if about eight are already open.
The network is being built ahead of the volume.
XPeng registered 181 vehicles in Malaysia in June, 23rd among makes with 0.2% of the market, and the G6 had 1,057 registrations over the preceding 12 months, according to registration data compiled by paultan.org.
Local Assembly
The retail expansion follows XPeng’s move to local assembly this year. The first locally assembled G6 electric SUV rolled off EP Manufacturing Berhad’s completely knocked-down line at Pegoh, Melaka in June, and customer deliveries of the locally built car began earlier this month. Malaysia is XPeng’s third overseas assembly project, after Indonesia and Austria.
The X9 MPV, including its extended-range PowerX variant, is contracted to follow at the same plant. It is still imported, and Chen said in June only that it was on schedule to become the second locally assembled model, without giving a date.
Local assembly carries a direct pricing incentive. Malaysia’s tax exemptions for fully imported electric cars expired on December 31, 2025, leaving them subject to import duty of up to 30%, plus 10% excise and 10% sales tax, depending on origin and trade agreements.
Locally assembled electric cars remain exempt from excise duty and sales tax, with component import duty also waived, until the end of 2027, a structure that makes local assembly close to a requirement for competitive pricing.
Bermaz Auto, XPeng’s official Malaysian distributor since March 2024, holds an 11.5% stake in EPMB through its subsidiary Bermaz Capital. XPeng entered the Malaysian market in August 2024 through Bermaz XPeng, opening its first showroom in Glenmarie, Kuala Lumpur.
The release does not say whether the 10 new sites will operate under Bermaz or be appointed directly.
Charging Infrastructure
The release said selected showrooms will double as experience centers with integrated high-speed charging. XPeng did not disclose the number of chargers per site or their power ratings.
The June plan was more specific. It set a target of more than 80 XPeng charging stations and more than 1,800 integrated DC charging points in Malaysia by 2028, built with JomCharge and other operators, and said XPeng’s megawatt charging technology would arrive in the country this year.
XPeng already has branded stations in Kuala Lumpur, Singapore and Bangkok through a partnership with Charge+ signed in September 2025, which gave its owners access to about 3,800 chargers across the three countries.
Southeast Asia
Malaysia sits within XPeng’s broader regional footprint. In Indonesia, the company assembles the X9 at Handal Indonesia Motor’s plant in Purwakarta, West Java, and acquired a 90% stake in that manufacturing entity in May 2026.
Combined with its assembly partnership with Magna Steyr in Graz, Austria, the three-region setup forms what XPeng calls its “triangular architecture,” spanning China, Southeast Asia and Europe.
Overseas Sales Drive Growth
The Malaysia push arrives as XPeng’s overseas business has become its main source of growth. International sales rose to 19% of total deliveries in the first half of 2026, from 9.5% a year earlier.
Through the first eight months, XPeng shipped about 49,400 vehicles outside China, already above the full-year 2025 total of 45,008, against a target of more than 90,000.
The G6, the model now assembled in Melaka, remains the anchor of the export operation. It accounted for 65.3% of overseas shipments in the first half and 44.4% of August exports, when the new Mona L03 took 15.3% in its first month at scale.
At home the picture is weaker. XPeng delivered an estimated 134,400 vehicles in China in the first half, down about 25% from a year earlier, and worldwide deliveries fell 10.5% to 243,111 in January to August.
Malaysian EV Market
Malaysia has become a local-assembly hub for Chinese carmakers beyond XPeng. EPMB’s Pegoh plant has built the Haval H6 hybrid for Great Wall Motor, completed pilot production for BAIC and signed to assemble MG electric cars.
Leapmotor and Zeekr also announced local-assembly plans ahead of the end of the import exemption. BYDcancelled its own planned Malaysian plant this month and turned to an unnamed local assembler.
