XPeng sold 633 vehicles in May in Germany, a new record for the company in the largest auto market in Europe for the third month in a row.
Registrations more than doubled year over year for the thirteenth straight month, reflecting continued growth in Europe’s largest auto market.
The company had listed 549 and 595 vehicles in March and April, respectively, setting new records in monthly registrations for the Guangzhou-based brand.
Sequential figures show less strict trends due to market fluctuations and shipping logistics.
The Guangzhou-based automaker recorded 1,207 vehicles for the first quarter in Germany — a 179.4% jump from the same period a year ago.
XPeng reached 3,000 cumulative deliveries in Europe’s largest auto market during January — roughly two and a half years after expanding there.
Considering the company registered more than 2,000 vehicles in the last four months, it is likely that cumulative deliveries have surpassed 5,000 units already.
Footprint in Germany
XPeng entered Germany in May 2024, using its own subsidiary and relying on a network of multiple local dealers rather than a single national distributor — a different approach from the one taken, for example, in Switzerland, where it is only represented by Hedin Mobility.
Since then, the automaker has partnered with local distributors such as Hedin Automotive Germany and the Autohaus von der Weppen Group.
XPeng and Autohaus opened a new location in Stuttgart-Vaihingen last month, according to the company’s LinkedIn page.
The Guangzhou automaker was also present at the Hannover Messe last April, considered “the world’s leading trade fair for the manufacturing industry.”
German Lineup
XPeng‘s German lineup currently includes two SUVs, the G6 and the G9, the P7+ sedan and the X9 MPV — which opened for orders in May with first deliveries slated for June 2026.
The G6 starts at €43,600 ($50,700), the fully electric P7+ from €46,600 ($54,300), the G9 from €59,600 ($69,400) and the X9 from €77,600 ($90,400).
Additionally, XPeng is running several promotions across its German range through June 30.
All four models are eligible for 0% APR financing, with terms between 12 and 48 months.
The G6 starts at €349 per month, the P7+ at €379 per month and the G9 at €423 per month under 48-month plans.
XPeng is also offering its own Tech Prämie on top of the government incentive: €2,500 off the G6 and P7+, and €5,000 off the G9 and X9.
The bonus applies to cash purchases, financing and leasing, with a minimum 12-month holding period and 5,000 km driven.
G9 Long Range and G9 Performance buyers can also receive a Premium Paket, valued at €3,960, at no extra cost through the end of the quarter.
German EV Adoption
Germany registered 239,448 new passenger cars in May, essentially flat year over year, according to KBA data.
Battery-electric vehicles rose 39.3% to 59,969 units, pushing the electric share to 25.0%.
Growth in the market is being fueled by the EV purchase incentive confirmed in January — a €3 billion scheme that runs through 2029 and applies retroactively to all eligible EVs registered since January 1, 2026.
The online application portal went live on May 19 through the BAFA subsidy platform.
Private buyers can receive between €3,000 and €6,000, depending on household income and family size.
Eligibility is capped at €80,000 in taxable annual income, with the threshold rising by €5,000 per child up to €90,000 for households with two or more children.
All subsidized vehicles must remain registered to the buyer for at least 36 months.
The program replaces the previous “Umweltbonus,” which was abruptly scrapped in late 2023 and triggered a sharp slump in German EV demand through 2024 and early 2025.
Domestic brand Volkswagen led the overall market in Germany last month, despite an 8.9% decline. The legacy automaker has a 19.0% market share.
Among import brands, Tesla posted the largest percentage gain at 322.4%, reaching a 2.1% share, while BYD surged 232.1% to a 2.6% share.
