Tesla registered 671 vehicles in Norway last month, a sharp drop both sequentially and year over year, data published by the Norwegian Road Federation (OFV) showed on Monday.
The monthly figures represent a 86.1% decline from September, as sales are typically lower in the first month of each quarter.
However, and for the first time since March, monthly registrations also declined from a year ago, halving from the 1,348 vehicles registered in October 2024.
In recent months, Tesla’s sales have been falling across Europe, with Norway as the notable exception.
In Scandinavia, the company’s performance has been contrasting: Swedish sales continued to plummet, while Norwegian registrations hit new monthly records.
In October, and among markets that have already reported monthly results, Tesla’s decline persisted. In Sweden, registrations fell to a new low of 133 vehicles, an 89% year‑on‑year drop.
In the Netherlands, registrations nearly halved last month and year to date, if compared to a year ago.
Updated Lineup
In early October, Tesla launched the Standard version of the Model Y in Europe, just two days after its US debut.
At that time, GigaBerlin chief Andre Thierig said European production of this version was scheduled to begin “in a few weeks.”
Customers who order the Model Y Standard from Saturday onward can expect delivery by December.
The vehicle’s price now starts about $8,000 lower in Norway — at NOK 389,990 ($38,990) — while the Premium, Long Range iteration is priced from NOK 469,990 ($46,990).
Tesla is offering 0% APR on its Model Y Long Range All-Wheel Drive iteration. The promotion is valid until December 31, 2025.
The same discount is applied to Model 3 vehicles, including all iterations.
The Model 3 sedan, priced from NOK 324,990 ($32,490) accounted for X units in the Norwegian market last month.
Market Share
In the Norwegian market, where EVs represented 97.4% of new vehicles in October, Tesla had a 6% market share.
The company lost its top spot in the ranking of best-selling brands, a position it held for the past two months, as its registrations fell below those of Volkswagen, Volvo, and BMW.
The Tesla Model Y remained, however, the best-selling model in the country, representing 592 of the total vehicles sold by the brand.
It was just a few units above Volkswagen‘s ID.7, which accounted for 586 units, and Volvo‘s EX40, at 585.
EV Adoption in Norway
Last month, and soon after the country reached a record 98.3% of new vehicle sales being electric, Norway announced plans to eliminate subsidies for these cars.
Norway, one of the wealthiest countries in the world thanks to its oil and gas reserves in the North Sea, set an ambitious target of having all new vehicles sold by the end of 2025 to be fully electric or hybrid.
“The time is ripe to phase out the benefits,” Finance Minister Jens Stoltenberg stated then.
At the same time, it plans to begin collecting VAT on several versions of mid-market vehicles, such as the Tesla Model Y and Volkswagen ID.4.
Norway’s government aims for the VAT exemption to be completely removed by 2027.
