Tesla‘s struggles in Sweden intensified in October as the company registered just 133 units, marking an 89% decline from the same month last year and securing only a 0.6% share of the overall Swedish auto market.
The market share in the battery electric vehicle (BEV) segment stood at 1.5%.
Sharp Deterioration From Recent Performance
The October figures represent a dramatic reversal from September, when Tesla achieved its best monthly result year to date with 1,729 registrations, despite still being far below 2024 numbers.
The 92.3% month-over-month plunge highlights the volatile nature of Tesla‘s Swedish operations amid ongoing union blockades and import disruptions.
According to data from Mobility Sweden, Tesla‘s year-to-date performance through October stands at 5,843 vehicles sold — a 64.8% decline from the 16,611 units registered during the same period in 2024.
The company is currently tracking at just 27% of last year’s total volume, or approximately 3.2 months of 2024’s full-year sales pace.
BEV Market Share Erodes Despite Strong EV Adoption
While BEVs command an impressive 36.2% of the overall Swedish auto market, Tesla captured just 1.5% of electric vehicle sales in October — a stark contrast to its typical double-digit share in other European markets.
The company’s performance also deteriorated compared to the third quarter, with October sales down 18% from July, the first month of Q3 2025.
However, the most recent three-month period (August-October) showed a 26% improvement versus the May-July timeframe, suggesting some underlying volatility in delivery patterns.
Model Y Dominates Diminished Sales Mix
The Model Y accounted for 87% of Tesla‘s October registrations with 116 units sold, while the Model 3 contributed just 13 units (10% of total sales) — as first reported by X user Piloly.
Four Model S sedans were also registered during the month, with no Model X deliveries reported.
Despite aggressive pricing strategies — the Model Y starts at SEK 554,990 ($58,100) and the Model 3 at SEK 484,990 ($50,800) — and extended incentives including a SEK 40,000 ($4,200) trade-in bonus and 0% financing, Tesla has been unable to reverse the sales decline.
These incentives have been extended beyond September 30.
Until September, both the Model S and Model X were only available as existing inventory in Sweden as Tesla prepared to launch the refreshed versions in Europe.
The company recently launched these upgraded models, with the Model S now available for configuration starting at SEK 1,379,990 and the Model X from SEK 1,474,990, both including unlimited free Supercharging and Premium Connectivity.
Labor Dispute Escalates With New Blockades
The protracted strike led by IF Metall, Sweden’s metalworkers’ union, continues to expand its reach.
In October, the union announced a complete work stoppage by Linde, one of Sweden’s largest trucking companies, affecting all Tesla-related deliveries and services.
Additionally, Finnish company Kone will halt all Tesla work starting November 6.
The union maintains its demand for Tesla to sign collective bargaining agreements covering wage increases, working hours, and pensions — standard practice among automotive companies operating in Sweden.
According to IF Metall, Tesla refuses to consider these collective bargaining agreements that would align its Swedish workforce with industry standards.
This refusal has prompted the company to implement costly workarounds, including bulk vehicle imports via German ferry routes to circumvent Swedish port blockades.
