Rivian sold 3,635 vehicles in the United States in June, a 4% increase from the 3,496 units registered in the same month a year ago, according to estimates published by Motor Intelligence on Thursday.
The gain snapped a two-month streak of year-over-year declines and marked the second positive month of the year, after April’s 17% increase.
On a sequential basis, June rose 17.3% from May’s 3,100 units — the strongest month-over-month jump since March.
For the second quarter, Rivian registered 10,215 vehicles in the US, essentially flat against the 10,154 units sold in the same period of 2025 — a 1% year-over-year change.
Quarter over quarter, the second-quarter total rose roughly 25% from the original first-quarter figure and about 15% from the revised tally.
Through the first half of 2026, Rivian sold 18,356 units in the US based on the unrevised quarterly data, down 13.5% from 21,224 over the same six months of 2025.
The company is expected to report its official second-quarter production and delivery figures later this Wednesday.
R2 Enters the Picture
Rivian began customer deliveries of the R2 mid-size SUV on June 9.
The EV maker began sending order invitations and handing over the $57,990 Performance Launch Edition roughly three weeks into the month.
Motor Intelligence captures registrations rather than deliveries, so any R2 units that reached customers and completed state registration before the end of June would appear in the data.
In May, the organization data captured only the R1 models and the Amazon-co-developed commercial vans.
As of late June, and based on VIN assignments shared on social media by several reservation holders, Rivian was on track to deliver more than 1,100 R2 units in the second quarter.
VIN assignments crossed 2,200 within this week.
About half of early R2 buyers chose to lease, a rate the company’s Vice President of Sales Gary Gaines said matched internal projections.
Whether all of those deliveries registered in time to appear in Motor Intelligence‘s June tally remains unclear.
R1 Volumes Expected Flat
The flat trajectory aligns with what Rivian has told investors since issuing its full-year guidance.
The company is targeting 62,000 to 67,000 total deliveries in 2026, with management expecting R1S, R1T and commercial van volumes to remain roughly in line with 2025’s 42,247 units.
That leaves 20,000 to 25,000 deliveries resting on the R2 — nearly all of which are expected in the second half of the year.
Chief Financial Officer Claire McDonough framed the split on the fourth-quarter earnings call back in February.
“On a full-year basis, you can think about the R1 coupled with the commercial van being roughly in line with our 2025 total volumes,” the CFO stated.
Chief Executive Officer RJ Scaringe has called the R2 the vehicle that will transform Rivian into “a very large company” and the key to achieving sustained profitability.
The company abandoned its 2027 adjusted EBITDA profitability target in a filing earlier this year, making R2 ramp execution the dominant variable in its near-term financial trajectory.
Rivian’s first-quarter financial filing showed that the R1 lineup accounted for roughly 7,000 of the quarter’s 10,365 global deliveries, well below the 2024 quarterly average, with commercial vans driving the headline 20% delivery increase.
R1 Pricing and Incentive Shifts
Rivian updated its incentives on Wednesday for the R1T and R1S, raising financing rates and lease payments across its flagship line for July.
The EV maker lifted its lowest advertised rate to 1.99% APR and pushed Dual configurations to 2.99% over 60 months.
On the R1S, the Dual climbed to an estimated $1,189 a month from $1,139, while the Tri rose to $1,689 from $1,599 and the Quad reached $2,099.
Tri configurations absorbed the steepest increases at roughly $90 a month.
The July slate also dropped the R1 Dual Standard lease, the variant that had anchored Rivian’s entry pricing for much of the year.
Last month, Rivian quietly discontinued the Dual Standard trim around June 23, removing it from the configurator and financing page.
The move lifted the entry price for a new R1 by roughly $7,000, widening the gap to the R2.
The July tightening reads sharply against where Rivian stood five months earlier, when the company introduced 0% APR for 60 months on select R1 configurations — its lowest financing offer to date.
By June, the best rate had crept to 0.99%, before rising again in the July update.
The pattern suggests the EV maker is steering toward margin rather than volume on its flagship line as R2 absorbs the growth mandate.
Rivian layered on a $500 discount for any new R1 ordered between Wednesday and July 6, open to every configuration.
Warranty Expansion
Rivian also expanded its optional extended-warranty program, Rivian Care, to 31 US states on Wednesday — up from six a month ago.
The update marked the largest single expansion since the program debuted as a Texas-only pilot in May 2025 and, for the first time, added the R2 to the list of eligible vehicles.
The expansion had previously been limited to Colorado, Georgia, Illinois, New York, Oregon and Texas.
Nationwide availability has not yet been confirmed. Owners outside the covered states have relied on third-party providers such as Xcelerate and EV-Assure for extended coverage.
Scaling the US Network
Rivian is scaling its retail and service footprint alongside the R2 rollout.
The company signed a long-term lease for roughly 60,000 square feet at a former Fry’s Electronics site on Northgate Boulevard in Sacramento, planning a combined showroom, service and delivery center set to open in the third quarter of 2027.
The facility is the largest of Rivian‘s announced customer-facing locations and one of the few combining all three functions under one roof.
The Sacramento hub adds to a widening California buildout that includes new Los Angeles showrooms, a 150-charger deployment through a deal with developer Caruso, a Laguna Beach flagship Space and a 480,000-square-foot parts distribution center at Sacramento’s Metro Air Park that opened last year.
In Orlando, Florida, Rivian is developing a roughly 40,000-square-foot hybrid facility near Millenia Mall.
Founder and CEO RJ Scaringe has recently said the company cut service wait times by 90% over the past four years.
Rivian reached 100 service centers in the first quarter and plans to operate more than 150 by the end of 2027, while expanding its mobile service fleet by 50% this year.
R2 demo drives opened at select Rivian Spaces alongside the first customer deliveries in June, with demo vehicles arriving at additional locations through July.
