Montage: EV

NIO starts hiring for its first NIO House in Sweden

Written by Cláudio Afonso | | LinkedIn | Twitter

The EV maker NIO began on Friday its search for a Sales Advisor and a NIO House specialist amid the arrival to the Nordic country scheduled later this year.

In the upcoming months, NIO will open several European NIO Houses in Norway, Germany, The Netherlands, Sweden, and Denmark.

According to what EV learned, NIO House in Sweden’s Capital Stockholm will be located at Stureplan, an iconic square in the central of the city.

Sweden is part of NIO’s 2022 expansion plan to enter Germany, the Netherlands and Denmark – after arriving in Europe via Norway in late 2021.

The Chinese manufacturer will enter the 4 new European markets in the upcoming months with its sedan NIO ET7 with NIO ET5 model following in the Spring of 2023.

Stureplan is one of the most touristy areas of the city and home to some of the most expensive restaurants in the country and also to luxury brands like Gucci, Chanel and Louis Vuitton.


NIO is now looking for a sales consultant to be responsible for creating and building relationships with potential and current NIO users, ensuring maximum user satisfaction, but also planning and executing car deliveries and returns accurately and on time, the company said.

The NIO House Specialist will represent the NIO values to the users and create an extraordinary, “out of this world” experience for them ensuring that the user experience always exceeds expectations, NIO said.

Earlier this week, the company started the renovation works at Meent /Delfsevaart streets in Rotterdam, where the first NIO House in the Dutch market is located. The location

Two weeks ago, Deutsche Bank analyst Edison Yu released a new note saying NIO‘s CFO Wei Feng confirmed the company is currently building its NIO Houses in Munich and Rotterdam adding that the EV maker plans “to enter even more countries [in 2023] moving from north to south”.


Last month, it was also unveiled the exact location of the new NIO House in Germany’s capital Berlin. The first store in the country is located in a touristic area in the center of Berlin right in front of Zoo Palast and Zoologischer Garden metro station. The location was confirmed through the details unveiled on the notice of work where NIO is mentioned as the company responsible for the renovation.

The EV maker has been adding NIO Houses always enhancing that they are much more than a showroom for its products.

According to the company, these facilities include a Living Room (to relax and meet like-minded people), a Lab (to boost productivity in bookable meeting rooms and shared workspace), a Library, Forums (to spark ideas and inspiration), a “NIO Café”, and a Joy Camp dedicated to kids.

Meanwhile, the company is already preparing for the second phase of its European expansion into seven new countries: Austria, Belgium, France, Hungary, Italy, Spain, Switzerland, and Portugal.

During the last NIO day — held in December 2021 — the EV maker confirmed its plan to expand its services to 25 markets by 2025.

Written by Cláudio Afonso | | LinkedIn | Twitter