Written by Cláudio Afonso | info@claudio-afonso.com | LinkedIn | Twitter
After expanding to Norway in September 2021, the Chinese EV maker NIO is now in the final preparations for entry into Germany followed by The Netherlands, Sweden, and Denmark.
The first NIO House in The Netherlands is located in Rotterdam and the renovation works just started at Meent /Delfsevaart streets, one of the most crowded areas of the Dutch city with Volvo and Polestar showrooms in the same area.
On July 23, Deutsche Bank analyst released a new note where NIO’s CFO Feng confirmed the company is currently building its NIO Houses in Munich and Rotterdam adding that the EV maker plans “to enter even more countries [in 2023] moving from north to south”.
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Two weeks ago, it was also unveiled the exact location of the new NIO House in Germany’s capital Berlin. The first store in Germany is located in a touristic area in the center of Berlin right in front of Zoo Palast and Zoologischer Garden metro station. The location was confirmed through the details unveiled on the notice of work where NIO is mentioned as the company responsible for the renovation.
The EV maker has been adding NIO Houses always enhancing that they are much more than a showroom for its products. According to the company, these facilities include a Living Room (to relax and meet like-minded people), a Lab (to boost productivity in bookable meeting rooms and shared workspace), a Library, Forums (to spark ideas and inspiration), a “NIO Café”, and a Joy Camp dedicated to kids.
Meanwhile, the company is already preparing for the second phase of its European expansion into seven new countries: Austria, Belgium, France, Hungary, Italy, Spain, and Switzerland. During the last NIO day — held in December 2021 — the EV maker confirmed its plan to expand its services to 25 markets by 2025.
Written by Cláudio Afonso | info@claudio-afonso.com | LinkedIn | Twitter