Lucid Ramping Up Production to Meet Demand, Senior VP Says

Image Credit: Lucid Motors

Lucid Motors is ramping up production at its EV plant in Casa Grande, Arizona, to meet the demand — the company’s senior VP of Operations Adrian Price said on Wednesday.

“Initially, when you look at this building, you think it’s an office space,” Price stated amid the opening of Nikola’s former headquarters in Phoenix.

“But in actual fact, it has dynos, it has battery testing facilities, it’s set up as a hub to be able to do product design,” he added.

The executive said “250 people” that previously worked for the recently bankrupted EV fully electric and hydrogen startup Nikola “are now joining us.”

In April, Lucid said it planned to “offer employment to more than 300 former Nikola employees in roles across Arizona facilities.”

Lucid held a ribbon-cutting ceremony on Wednesday to mark the opening of its new Innovation Hub in Phoenix, Arizona.

When asked about recently bankrupted EV makers from Arizona, such as Nikola, and whether Arizonans should be concerned about Lucid’s future, Price replied, ‘No, I don’t think so at all.’

“When you see the products and you get to experience them for yourself, you know why people wanna buy Lucid,” he added.

“Adrian Price, who succeeded former SVP of Operations Steven David in February, said sales are ‘expanding every day,’ adding that production is being ramped up ‘to meet the demand.’”

“Sales are expanding every day,” Price stated. “We’re ramping up production in our facility, AMP1, to meet the demand.”

The newly acquired buildings expand Lucid’s Arizona footprint by over 884,000 square feet.

Price joined the Detroit automaker in 1997 and held twelve different positions over the past 26 years, according to his LinkedIn profile. 

Lucid began on Wednesday rolling out the 2.7.0 over-the-air software update bringing Android Auto integration for its Lucid Air electric sedan.

Lucid sold 28 vehicles across its four markets in Europe, seven additional units when compared to the 21 sedans it sold a year ago.

Earlier this week, Lucid’s Managing Director in Europe Lawrence Hamilton said that the company expects to be present across the UK, France, Italy, and Spain “over the next 18 months.”

The Belgian and the Danish markets will be two of the upcoming new regions for the Newark-based brand.

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Cláudio Afonso
Cláudio Afonso is the Founder and Editor of EV, an independent electric vehicle news publication owned by CARBA Investments, the company he founded in early 2021. Between 2022 and 2024 he worked in European corporate communications at Nio, and he returned to lead EV in April 2024. He is based in Portugal.