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Polestar Sees 37% Drop in UK Registrations

Written by Cláudio Afonso | LinkedIn | X

Electric vehicle (EV) maker Polestar is having a tough year with some of its key markets seeing weaker than expected demand for its Polestar 2 model and, more recently, the 3 and the 4 which were recently launched.

The brand under China’s Geely Holding Group registered 816 vehicles in the United Kingdom during July, down from the 1,300 units a year ago.

The result represents a decline of 37.23% while its competitor Tesla registered 2,462 units, down 21.62% year over year.

According to official data from the German and the Australian markets, Polestar registrations in July dropped 59.9% and 70%, respectively. In Germany, the company registered 422 vehicles while in Australia it sold 103 units.

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The company has recently delivered the first units of the Polestar 3 at its headquarters in Gothenburg, Sweden. Earlier in the day, the company said it would start offering a new entry-level variant for the SUV with the introduction of a new Long Range Single Motor variant.

The brand’s first fully electric model, Polestar 2, has also now a refreshed version, featuring design updates, a revamped pack structure, increased range, and more individual options as it aims to increase the model’s competitiveness.

On Monday, the company’s stock reached a new all time low at $0.61 per share. The shares of the company led by Thomas Ingenlath, which currently has a market cap of about $1.38 billion, has lost about 70% of its value since the beginning of the year.

The company delivered “approximately 13,000” units in the second quarter of the year sending its year to date year-to-date deliveries to 20,200 vehicles.

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Polestar has recently announced that it has received a notice from Nasdaq indicating non-compliance with the $1.00 minimum bid price requirement. The company has now until 2 January 2025 — to regain compliance by having a closing price for its shares above $1.00 per share for ten consecutive days.

Based on the current price of $0.62 per share, the stock needs to surge 72% over the next five months to regain compliance with Nasdaq listing rules.

Earlier this year, Volvo Cars reduced its stake in Polestar to 18% after being pointed out that the investment in the pure EV maker was affecting the company financials.

Written by Cláudio Afonso | LinkedIn | X

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Cláudio Afonso is the Founder and Editor of EV, an independent electric vehicle news publication owned by CARBA, the company he founded in early 2021. Between 2022 and 2024 he worked in European corporate communications at Nio, and he returned to lead EV in April 2024. He is based in Porto, Portugal.