Polestar, backed by China’s Geely Holding Group and headquartered in Sweden, sold 2,426 vehicles across its ten major European markets, a 43.3% increase from the 1,693 units sold a year earlier.
In March, the brand registered 4,079 EVs in its European markets — which marks a 40.5% decrease in April, as the second quarter began.
In the UK, Polestar‘s largest market in Europe, April sales surged 82.7%, reaching 859 vehicles. In Ireland, on the contrary, the brand recorded only 2 units — down from the 4 units sold a year ago, according to data from EU-EVs.
The company registered 535 vehicles in Sweden last month, marking an 11.5% increase from 480 units a year ago. In Norway, where EVs represent 97% of new vehicle sales, Polestar listed 228 units, a 26% increase. Data shared by EU-EVs showed that sales in Denmark reached 174 vehicles in April, up 8.1% (from 161).
German registrations totaled 303 vehicles last month, up 47% year over year. In the Netherlands, Polestar had its best sales month year to date with 170 vehicles sold — a 12% increase. Swiss registrations amounted to 79 vehicles, a 690% soar from the 10 units sold in April 2021.
In the South of Europe, sales surged both in Portugal and in Spain to 28 and 48 vehicles, respectively, according to EU-EV. It represents a 211% soar in the Portuguese market and a 140% jump in the Spanish one.
Polestar is not in France yet, as it got into a legal dispute with Citroën over the brand’s similar logo in 2022 — however, it reaffirmed this Monday that it plans to enter the market this summer, with Stéphane Le Guevel as the country chief.
The EV maker is present in 27 markets and aims to have 180 retail locations globally by 2027.
Q1 Results
Polestar‘s global sales jumped 76% year over year in the first quarter of the year to “an estimated 12,304” vehicles — from the 6,975 units sold a year before.
The company has recently paused its 2025 guidance, citing uncertainty over the 25% tariffs that were imposed by the U.S. Administration on foreign-made vehicles.
On Monday, Polestar reported its first quarter financial results posting an 84% rise in first-quarter revenue and a gross margin of 6.8%, reversing a negative margin of 7.7% in the same period a year earlier. The brand also filed its 2024 annual report with U.S. regulators last week, after having delayed it from April to May 14.
CEO Michael Lohscheller stated that Polestar continues “to make great progress” despite the challenging “geopolitical environment and market conditions.”
Polestar underwent significant executive changes over the past year, having replaced its CEO Thomas Ingenlath, CFO Johan Malmqvist and design chief Maximilian Missoni.
