The EV maker Fisker announced Wednesday the hiring of the former BMW executive Alpay Uguz as Senior Vice President of Global Manufacturing. Previously, Uguz as served BMW as the manager of SUV plant in Spartanburg (South Carolina) and will now help Fisker to reach its goal of producing one million vehicles annually in 2027.
In early June, Fisker announced that has surpassed 50,000 reservations for its first model Fisker Ocean. The production of the SUV will start in Graz (Austria) on November 17, with the base Sport trim priced at $37,499 before incentives. The Extreme trim level is priced at $68,999 and delivers an estimated range of over 350 miles, the company added.
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“Alpay’s wealth of hands-on, global manufacturing experience will boost Fisker‘s already ultra-fast development process, creating greater efficiency by incorporating the latest in new manufacturing methods,” CEO and Chairman Henrik Fisker said. “Alpay and his team will integrate advanced manufacturing processes early in the vehicle design and engineering phases. We are developing a seamless approach from design to production with faster assembly times, ultimately providing high-quality vehicles optimized for cost and service to our customers.”
“I’m excited to apply my knowledge of lean manufacturing deployment, new product launches, and appreciation for innovation in Fisker’s fast-paced environment, utilizing my cross-cultural experience working in China, Germany, the UK, and the US,” Uguz said.
Fisker CEO said Monday that the company’s first model Fisker OCEAN is the world’s most sustainable car based on the number of recycled & biodegradable materials used in its production but also considering the CO2-neutral factory.