XPeng sold 6,700 vehicles in China between April 7 and April 13, a decline of 10.7% from the previous week, industry data showed on Tuesday.
The brand has consistently maintained weekly sales numbers above 6,000 units since mid-February.
As of April 13, the brand had registered 102,600 units in China year to date and remains on track to reach its goal of doubling sales and delivering about 380,000 vehicles this year.
Competitors
XPeng‘s sales declined while most brands registered a slight increase from April 7 to April 13, in comparison to the previous week. Despite the drop, XPeng remains one of the top-selling NEV brands in China, second only to Li Auto.
BYD remains the best-selling brand in China, with 53,400 units registered from April 7 to April 13 — an 18% increase compared to the previous week. In the hybrid vehicle segment, Li Auto sold 7,200 units, marking a 16% week-over-week rise.
Tesla, which had seen the sharpest drop the week before, rebounded with a 33% increase, reaching 5,400 units. The U.S. brand typically reduces domestic deliveries early in each quarter to prioritize exports from its Shanghai plant.
From January 1 to April 13, BYD sold about 722,000 units in China, while Tesla registered 143,000. Li Auto was just above XPeng, with 104,400 registrations. Xiaomi sold 86,000 units of its debut SU7.
New Models and AI
Last month, XPeng released updated versions of its G6 and G9 SUVs in China. The refreshed X9 MPV is the first model targeting global markets and will be launched later this Tuesday in Hong Kong, where EV flew to attend.
The model is equipped with a standard 800V platform, delivering energy consumption as low as 16.2 kWh per 100 kilometers. The new version of the seven-seat MPV was unveiled last week, with pre-orders opening immediately at a starting price of 399,800 yuan (approximately $54,400).
At an AI tech conference held on Monday, the company confirmed it is developing a 72 billion parameter large-scale autonomous driving model, named XPeng World Base Model.
It was also revealed by 36kr on Monday that XPeng‘s autonomous driving chip, the Turing, will be used in the brand’s upcoming models, starting this quarter.
XPeng‘s founder and CEO He Xiaopeng had previously stated in March that he believed the company would achieve Level 3 (L3) autonomy in 2025 and reach Level 4 (L4) next year.
Only focused in fully electric models until now, the company will enter the hybrid market later this year. According to a report from 36Kr, XPeng is developing at least five range-extended models, which are expected to be produced and launched in the next two years.
Its upcoming model set to rival Tesla‘s refreshed Model Y, the G7, was also teased in late January. It is expected to launch in June.
Sales and Outlook
XPeng delivered 33,205 vehicles in March, above 30,000 units for the fifth consecutive month. March sales soared 268% from the same period last year.
The EV maker reached 94,000 deliveries in the first quarter, above the company’s target of 91,000-93,000 units. The brand aims to double its presence in global markets in 2025, from 30 to 60.
As of the time of writing, XPeng‘s U.S.-listed shares are trading 3% lower at $20.42, having closed on Monday at $21.08 (+5.4%). Year to date, the stock is up 78% – after registering a 270% surge since the company’s CEO increased his stake in August last year.
