Michelin partners with Volta to use its media network on the new EV campaign in the U.S.

Written by Cláudio Afonso | info@claudio-afonso.com | LinkedIn | Twitter

The charging company Volta announced Tuesday the partnership with Michelin North America to promote its “Motion For Life” campaign through Volta’s media network in the United States.

Michelin’s campaign focus on “innovative tires designed to maximize EV performance” like the Michelin Pilot Sport EV tire, which can “extend battery range by 35 miles”. Volta’s public EV chargers locations at grocery stores, entertainment venues, apparel retailers, pharmacies, banks, and more.

The strategic location of Volta’s stations in the front of parking lots ensured Michelin’s message reached not just EV drivers but millions of shoppers who are projected to be EV owners in the future,” the companies stated.

“As the market for electric vehicles continues to grow, finding unique ways to reach the EV consumer is critical,” said Stephanie Tarbet, Michelin North America Vice President of Communications, Brands, and Government Affairs. “Working with a partner like Volta has allowed us to share our brand campaign directly with the consumer, providing a highly effective visual of our technological leadership.”

“We are proud to partner with Michelin to achieve both their business and environmental sustainability goals,” said Brandt Hastings, Chief Commercial Officer at Volta. “Volta’s unique combination of EV charging and media make it the only company that can effectively shape consumer behavior while supporting the rapid transition to a clean, electric transportation future.”


In late June, Volta said its Board of Directors appointed Yifan Tang, a former Tesla and Lucid Motors employee as Chief Technology Officer. Tang is an inventor or co-inventor of 99 granted US patents, in addition to numerous pending patents and international patents, and has authored numerous technical industry papers.

Recently, the company said it will partner with The Kroger Co., America’s largest grocery retailer, to bring DC Fast and Level 2 Volta charging stations to Kroger customers nationwide.

According to the company, Volta has already launched at 16 Kroger locations in the Atlanta and Indianapolis areas and plans to expand to Columbus, Cincinnati, Louisville, Nashville, Michigan, and Southern California throughout the year.

Recently, the company announced that its Board of Directors has made several leadership changes including the appointment of Vincent Cubbage as Interim Chief Executive Officer to “drive the Company’s next phase of growth and operational success,” Volta stated.

Written by Cláudio Afonso | info@claudio-afonso.com | LinkedIn | Twitter