Volta Charging announced on Tuesday it partnering with The Kroger Co., America’s largest grocery retailer, to bring DC Fast and Level 2 Volta charging stations to Kroger customers nationwide.
According to the company, Volta has already launched at 16 Kroger locations in the Atlanta and Indianapolis areas and plans to expand to Columbus, Cincinnati, Louisville, Nashville, Michigan, and Southern California throughout the year.
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“The collaboration enables Kroger to tap into Volta high-impact media inventory for its own advertising clients, expanding the power of the grocer’s retail media network and simultaneously driving measurable business results and environmental impact”, the company said.
“Volta continues to accelerate the switch to electric transportation by making charging as convenient, accessible, and affordable as possible. At the same time, we are unlocking new economic opportunities for brands and retailers — proving businesses can thrive while building a sustainable future that benefits us all,” said Brandt Hastings, Chief Commercial Officer at Volta. “We look forward to working with Kroger to create new customer experiences and bring critical EV infrastructure to communities nationwide.”
Recently, the company announced that its Board of Directors has made several leadership changes including the appointment of Vincent Cubbage as Interim Chief Executive Officer to “drive the Company’s next phase of growth and operational success,” Volta stated.