Tesla‘s sales figures have been recovering in the United Kingdom, after two months of highly contrasting results.
According to data published on Thursday by the Society of Motor Manufacturers and Traders (SMMT), the US EV maker registered 3,243 vehicles in Britain last month, a 7.6% increase from the same period a year ago.
After setting its highest sales figures year to date in June, with 7,719 vehicles, Tesla‘s vehicle registrations in July plunged both year over year and sequentially to 987 units.
The figures have now jumped 228.6% month over month. Last month was the brand’s second best August ever in the market.
From January 1 to August 31, Tesla sold 26,951 electric vehicles in the UK. The figures are down by 5.5% year over year.
The company’s registrations also vary considerably throughout the quarter due to the logistical timing of shipments and deliveries from Tesla‘s GigaBerlin and GigaShanghai factories.
Last month, local media outlet The Times reported that Tesla has cut leasing prices on its UK lineup by as much as 40% over the last twelve months.
According to the outlet, the price change was allegedly due to a shortage of storage space for inventory vehicles in the country.
The brand’s lineup includes the Model 3 sedan, which is priced from £39,990 ($53,800).
The entry-level trim of the refreshed Tesla Model Y is priced from £44,990 ($60,500) while the long-range rear wheel drive and the long-range all wheel drive start from £48,990 ($65,900) and £51,990 ($69,900), respectively.
The Model Y was the third best-selling model across all powertrains in the country last month, accounting for 1,650 units, and the Model 3 followed, representing 1,593 vehicles sold.
The company discontinued production of right-hand drive units of its two flagship models, the Model S and Model X, as it prepared to unveil refreshed iterations of its flagship sedan and SUV.
Last month, overall vehicle sales in the UK declined 2% year over year to 82,908 units.
However, the market share of plug-in hybrids grew by 69.4% — representing 9,803 vehicles — and battery electric vehicles (BEVs) rose 14.9% to 21,969 units.
In August, 50.3% of vehicles sold in the UK had internal combustion engines (ICE), 26.5% were BEVs and 23.2% were hybrids.
The Ford Puma and the Kia Sportage remained the two top-selling models in the country. Volkswagen and Ford led the market with 7,866 and 5,617 vehicles sold, respectively.
Regarding new energy vehicle (NEV) brands, BYD sold 1,759 hybrid and fully electric vehicles, a fourfold increase from August 2024.
Geely-backed Polestar nearly doubled registrations year over year to 729 units, while XPeng, which entered the country in late February, sold 55 vehicles last month.
Tesla‘s sales growth in the UK contradicts the overall decline trend in Europe. Last month, registrations tumbled 39.2% in Germany and dropped by 47% in France. In Sweden, sales plunged 84% compared to a year earlier.
However, in Norway, where electric vehicles make up 94.5% of all car sales so far this year, the US brand remained the best-selling brand.
Outside Europe, the company is experiencing growth in certain markets. In South Korea, Tesla hit a new record in August with 7,974 deliveries, while in Turkey it represented a 50% share of all EV sales in August.
In its domestic market, and according to Motor Intelligence estimates, the company registered 55,500 vehicles last month — a new record year to date, and the second consecutive month of growth year over year.
