Tesla‘s chief Elon Musk said the Cybertruck “fleet will be around for a long time,” hours after announcing the company will wind down production of the pickup, as Tesla raised prices on the remaining versions and paused orders for the cheapest one.
Responding on X to a user who called the Cybertruck “the best vehicle Tesla has ever made” and said it was “being discontinued next year,” Musk wrote: “True, but the Cybertruck fleet will be around for a long time.”
Musk also reposted a message from Wes Morrill, the Cybertruck’s Lead Engineer, who wrote that the truck “was an incredible technology development platform and lives on through Cybercab.”
“Thanks to everyone who contributed to making the future looking like the future,” Morrill wrote. “As well to the community of owners whose adventures I’ve enjoyed and will continue to follow.”
Musk reposted an owner’s farewell too. “The most special product that ever got to exist. Changed my life in so many ways,” wrote the X user Viv. “I love you @cybertruck, forever.”
“Tesla will be winding down production of the Cybertruck at Gigafactory Texas around the middle of next year to make room for increased Cybercab production,” Musk had written earlier on Friday.
Prices Raised
Hours before Musk’s announcement, Tesla raised U.S. Cybertruck prices by up to 9% and paused new orders for the Dual Motor all-wheel-drive version.
The Premium all-wheel drive rose 9% to $92,490 from $84,990, and the Cyberbeast 2.5% to $102,490 from $99,990. The Dual Motor version is listed at $82,490, up from $74,990, but cannot be selected for new orders on Tesla’s configurator.
The increases come on top of price rises of up to 7% in August. The Premium has now risen by $12,500, or nearly 16%, from the $79,990 it carried earlier this year.
Sales Far Below Target
The decision ends a model that never came close to the volumes Musk once predicted. On Tesla’s third-quarter 2023 earnings call, a month before the first deliveries, Musk said Texas could build about 250,000 Cybertrucks a year, though probably not until 2025. On the same call he said Tesla had “dug our own grave with the Cybertruck.”
Tesla does not report Cybertruck sales separately, grouping the truck under “other models.” Tesla delivered 8,295 of those in the third quarter, down 48% from a year earlier, and produced 7,004, out of 486,532 total deliveries. The category also included remaining Model S and Model X inventory.
Cox Automotive’s Kelley Blue Book estimated U.S. Cybertruck sales of 38,965 in 2024 and 20,237 in 2025, a 48.1% drop.
In the third quarter of this year, Cox put Cybertruck sales at 4,323, down 19.7% from 5,385 a year earlier, behind Rivian’s new R2 by fewer than 900 units. Tesla’s Model Y sold 99,037 in the same period.
Sales in the first nine months of 2026 fell 28% to 11,586, according to Cox. Its estimates for 2024, 2025 and the first nine months of 2026 add up to 70,788 U.S. units.
Demand leaned in part on Musk’s own companies. SpaceX bought 1,279 Cybertrucks in the fourth quarter of 2025, more than 18% of the 7,071 registered in the U.S. that quarter, according to S&P Global Mobility registration data.
Other Musk-controlled ventures took a further 60, bringing the total to 1,339, or about 19%.
Musk’s political role also weighed on the brand. His backing of Donald Trump in the 2024 election and his leadership of the Department of Government Efficiency in 2025 made the Cybertruck a frequent target of protests.
The 2019 Promise
When Musk unveiled the Cybertruck in 2019, Tesla said it would start at $39,900 and offer up to 500 miles of range. Deliveries began about two years later than planned, and the base version arrived well above that price.
Tesla introduced a cheaper Dual Motor all-wheel-drive version in February at $59,990, the lowest price the pickup has carried, then raised it to $74,990 in August.
The Premium version is rated at 325 miles of EPA-estimated range and up to 11,000 pounds of towing, according to Tesla’s website.
Never Went Global
Outside the U.S., Tesla has sold the Cybertruck in Canada and Mexico, opened orders in Saudi Arabia, the United Arab Emirates and Qatar in October 2025, and began deliveries in South Korea the following month.
Last month, Tesla canceled its plans for Australia and New Zealand, refunding reservations that customers had held for almost seven years.
“After careful consideration, plans to produce Cybertruck for Australia and New Zealand have been discontinued,” Tesla told reservation holders in an email.
Pedestrian-safety rules have kept the truck out of Europe. U.S. military customs in Europe said in 2025 that Cybertrucks could not be imported or registered in the EU.
Tesla Cybercab
The Cybercab, a two-seat robotaxi with no steering wheel or pedals, is built on a line at the same Texas factory.
Tesla is aiming to deliver its first Cybercabs to customers by the end of this year, Lars Moravy, Tesla’s Vice President of Vehicle Engineering, said on the company’s third-quarter earnings call in October.
“Obviously, we’re producing them in our line in Texas, but all of those are currently going to our own internal Robotaxi fleet,” Moravy said. Musk said the “vast majority” of Cybercabs would remain Tesla-owned and be sold as a ride service.
In January, Musk had said Tesla would transition the Cybertruck line “to just a fully autonomous” one, according to the company’s fourth-quarter call.
Tesla’s third-quarter update listed installed annual capacity in Texas of more than 125,000 Cybertrucks and more than 125,000 Cybercabs, both in production. Tesla said it started providing robotaxi rides with Cybercabs in Austin on September 3.
Its Robotaxi account said in October that Tesla had scaled to “300+ Cybercabs” in Austin.
The Cybertruck decision follows Tesla’s move to end Model S and Model X production earlier this year as it shifted resources toward the Cybercab, the Optimus humanoid robot and the Semi. Tesla built a final run of 250 Model S and 100 Model X Signature Series cars. Moravy said in May that Tesla had not ruled out bringing those cars back.
Once Cybertruck production ends, the Model 3 and Model Y will be the only Tesla cars built for consumers until the new Roadster arrives.
Recall History
The 2024 model-year Cybertruck has been subject to 11 U.S. recall campaigns listed by the National Highway Traffic Safety Administration, some of which also covered other Tesla models.
The largest, filed in March 2025, covered 46,096 trucks because a stainless-steel exterior panel could detach while driving. In April 2024, Tesla recalled trucks because the accelerator pedal pad could dislodge and become trapped.
The most recent, filed in April 2026, covers trucks whose brake rotor stud holes may crack.
Tesla’s Cybertruck account has said the truck is the only pickup with both an IIHS Top Safety Pick+ award and a five-star NHTSA rating under the 2026 standards.
