Irvine-based EV maker Rivian has launched a new limited-time incentive for customers ordering a new R1S or R1T this weekend.
Customers who purchase or lease a new R1 vehicle between June 12 and June 15 can receive a $500 discount applied to their order.
The new promotion expands Rivian‘s growing list of incentives for June, which already includes promotional financing rates as low as 0.99% APR and a $3,000 lease incentive on select configurations.
Rivian‘s latest offer follows a similar Memorial Day promotion that expired earlier this month, suggesting that the company continues to use short-term sales events alongside longer-running financing and lease programs.
The incentive is applied directly to the vehicle order and can be combined with other active Rivian offers.
Customers interested in taking advantage of the promotion must contact a Rivian sales advisor before completing their transaction.
While the discount is relatively modest compared with some lease incentives currently available in the EV market, it provides an additional benefit for customers who were already considering placing an order before the end of the month.
Financing Incentives
The additional discount arrives alongside several financing incentives introduced earlier this month.
Rivian is offering 0.99% APR financing for 60 months on select 2026 R1 Dual models equipped with the Performance Upgrade package.
The financing offer applies to eligible Dual Large and Dual Max configurations and remains available to qualified buyers who take delivery before June 30.
Customers looking at other R1 configurations can also qualify for financing starting at 1.99% APR.
The offer applies to select 2026 R1 Dual Standard, Dual, and Tri-Motor vehicles financed over 60 months.
The broader eligibility gives buyers more flexibility when selecting battery packs and powertrain options while still benefiting from below-market financing rates.
The 0.99% APR and 1.99% APR programs represent Rivian‘s primary purchase incentives for June.
Unlike direct discounts, financing incentives allow manufacturers to reduce ownership costs while preserving vehicle pricing and residual values, a strategy that has become increasingly common across the premium EV segment.
$3,000 Lease Incentive
Customers looking to lease a vehicle also have access to Rivian‘s $3,000 contribution on eligible 2026 R1 vehicles.
The offer applies to Tri-Motor models as well as Dual Motor configurations equipped with the Performance Upgrade package.
Customers must select either a 24-month or 36-month lease term and take delivery before June 30.
The lease incentive is applied toward the amount due at signing and can substantially reduce upfront costs for qualifying customers.
Extended Incentives
As previously reported, the automaker extended several offers into June while adjusting the mix of incentives available on the R1 lineup.
During May, Rivian relied more heavily on lease-focused promotions, with discounted lease payments available across a wider range of R1S and R1T configurations.
June brought a noticeable shift toward financing incentives, highlighted by the introduction of the 0.99% APR and 1.99% APR offers.
R1 Push Amid R2 Launch
The latest offer arrives as sales of its R1 models continue to decline year over year.
Late last month, the company also brought back the Forest Edge interior for the second-generation R1S and R1T — offering the green cabin as a limited-time package available only on the Dual Motor Max Pack, for $9,000.
The launch of the package came just hours after US regulators opened a fresh safety investigation on over 100,000 R1s.
A probe into rear toe-link failures, covering about 115,000 R1S and R1T vehicles, revived an inquiry into a component that can separate while the car is moving.
At the same time, Rivian has debuted its mass-market, mid-size R2 SUV — which launched with a Performance Launch Edition priced at $57,990, over $20,000 below the more premium R1 models.
The EV maker officially began customer deliveries of the R2 this week.
The R2 enters a much larger segment of the automotive market than Rivian‘s flagship vehicles.
Rivian‘s founder and CEO RJ Scaringe has said he expects the majority of the company’s volume to be the R2 next year.
In 2026, the company aims to deliver 62,000 to 67,000 vehicles across the lineup — with between 20,000 and 25,000 of them being R2 units.
