Nio’s sub-brand Firefly has registered 6 vehicles in the Netherlands in August, official national data shows.
Deliveries began only on August 14, simultaneously in the Dutch and Norwegian markets.
According do data published by BOVAG, the company registered 18 vehicles of the core Nio brand and six Firefly vehicles, which made the Group’s total results increase to 24 from the 22 vehicles sold a year ago.
Nio brand registrations fell year on year from 22 to 18 units.
In June and July combined, the EV maker listed eight test-drive units of the sub-brand’s compact model in the Netherlands.
Firefly‘s debut model is priced from €29,990 in the Dutch market, which is equivalent to $34,930.
As announced last month, the model also starts at €29,990 in Belgium.
The local distributor for the Belgian and Luxembourg markets, Hedin Automotive, will begin sales later this month.
Nio‘s partner for the Belgian market said that the models will arrive on September 20 at locations in Antwerp, Brussels and Maldegem, with Ghent and Luxembourg to follow in early 2026.
The Nio Group currently operates in five European countries — Germany, the Netherlands, Norway, Denmark, and Sweden — and is entering Belgium this month, where it also has a battery swap station since late 2024, despite not selling its models there yet.
Nio‘s management said earlier this week that it expects its production capacity of its Firefly brand to peak at 6,000 units per month in the final quarter of the year.
During the earnings call held after the company reported its second quarter results, founder and CEO William Li stated that Firefly‘s production capacity is expected to “ramp up to 6,000 units a month at its peak,” as supply capacity is steadying.
Asked about a possible second model under the Firefly brand in 2026, Li denied the idea, saying that it is not planned.
The Nio Group reached a new monthly sales record in August, with 31,305 vehicles delivered across all its markets.
The company will launch in more than a dozen new European markets over the next 18 months, including Austria, Hungary, Luxembourg, Poland, the Czech Republic, Greece, Bulgaria, Cyprus, among others.
