Credit: Radar Auto

Geely launches Radar Auto with the unveiling of the electric truck RD6

Written by Cláudio Afonso | info@claudio-afonso.com | LinkedIn | Twitter

Geely Holding‘s new brand Radar Auto was launched on Tuesday alongside the pure electric truck RD6 with the deliveries starting in the last quarter of the year in China. The model will be produced at Radar’s facility in Zibo, Shandong, and the EV maker’s portfolio will include pick-up trucks and SUVs as well as ATV’s and other lifestyle products.

Radar Auto aims to create ecosystem and portfolio of products including electric pickup trucks, SUVs, and even ATVs using Geely Holding’s pure electric Sustainable Experience Architecture (SEA).

Geely Holding has appointed Dr. Lin Shi Quan as the CEO of Radar Auto. Dr. Ling is a veteran engineering lead at Geely Auto Group and has taken responsibility for several major milestone projects for the Geely Auto Group of brands including Lynk & Co and Geely Auto.

Dr. Ling said: “Understanding this new market segment and creating a new brand specifically for these unique users has been the highlight of my career so far. Radar Auto will be purpose driven from the outset and that purpose is to allow users to explore the world in a more sustainable way.”

Accompanying the launch of the Radar brand is its first electric lifestyle pickup truck, the Radar RD6. Automotive design icon, Peter Horbury, has been lending his design support for the development of the Radar brand from his design studio in the UK.

Peter commented: “The Radar product portfolio is focused on electric pick-up trucks and SUVs, this direction challenges us to mix functionality and usability with aesthetic form. Our aim is to let Radar users expand their horizons and explore nature in a sustainable way.”

“The Radar RD6 is based on the Sustainable Experience Architecture (SEA), which will give the RD6 considerable technology underpinnings that will include single and dual motor options. Performance figures and range will be announced in due course”, the company stated.

Due to the use of SEA, space has been maximized considerably, allowing for a ‘front trunk’ under the hood as well as a truck bed that boasts external charging facilities.

Recently, Geely published its 2021 Environmental, Social and Governance (ESG) Report setting 5-year carbon reduction target of more than 25%, carbon neutrality target by 2045 aiming to become an ESG leader in China’s automotive industry.

Earlier this year, the Chinese motorcycle and automobile manufacturer Lifan Technology announced the joint venture with Geely Auto Group. The vehicle is expected to be released as soon as next month, however, some details are out, like the impressive 60 seconds time needed to swap its battery. Leaked images from the Maple Leaf 60S Model.

Written by Cláudio Afonso | info@claudio-afonso.com | LinkedIn | Twitter

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