Ferrari has allocated every Luce it plans to sell next year and will put its first fully electric car on the road before the end of 2026, CEO Benedetto Vigna said on Tuesday, five months after a reveal that sent its shares down 8.4% in a day.
“The Luce is in production as planned,” Vigna told analysts on a third-quarter earnings call. “All the Luce that we plan to sell next year basically are all allocated. If someone comes, he has to wait one year to get the cars.”
The update is the most detailed Ferrari has given on the five-seat, four-motor car since its May 25 debut in Rome, which drew criticism from fans, a former chairman and Italy’s deputy prime minister.
The Luce is the first of two planned Ferrari EVs. The second was pushed back to 2028. At its October 2025 Capital Markets Day, Ferrari cut its target for fully electric models to 20% of its 2030 lineup, from 40%.
First Units This Year
Vigna listed what he called “a few facts about Luce.” A first few deliveries will come in the fourth quarter, and 2027 deliveries are “fully allocated,” he said.
“By end of this year, we will have a few units on the road,” Vigna said in answer to an analyst’s question.
International media test drives are planned for the first quarter of 2027, followed by test drives for clients, he said.
Ferrari has held more than 50 local premieres and private viewings across the US, Europe, the Middle East and Asia-Pacific, plus five public events including a temporary exhibition at its museum, Vigna said.
Each event “created valuable opportunities to bring the car closer to our audiences in person, expressing its uniqueness better than any digital experience could,” he said.
Seeing It in Person
Vigna suggested the car sells better in person than in pictures.
“There are two things that help the people to understand better the car. Number one, when they see in 3D physically. Number two, also, we see when and how the perception change when the people drive the car,” he said.
He declined to say how many Luce buyers are existing Ferrari clients. “We cannot provide you the split between the repeaters and the new client. What I can tell you is that we have a good mix,” he said, adding that interest came from people “of different age and different countries.”
The company did not give a 2027 volume for the model.
Q3 Context
Ferrari reported third-quarter net profit of €431 million ($482 million), up 13%, on net revenue of €1.896 billion ($2.12 billion), up 7%, and raised its 2026 guidance again.
Its order book now extends into 2028, the company said.
Ferrari’s Milan-listed shares swung between a 4.6% loss and a 4.8% gain on Tuesday, and were up 3.3% at €370.25 in afternoon trading. The results release mentions the Luce only once, citing “the record-setting auction of the Ferrari Luce ‘Chassis 0’ at Monterey Car Week.”
That first production car, known as Chassis 0, sold for “the record amount of 40 million dollars” in August, with the proceeds going to education projects in the US and Maranello, Vigna said on the call. Ferrari had sent the car to RM Sotheby’s Monterey sale without reserve, where the auction house had expected it to fetch more than $1.1 million.
The Pitch in Rome
Ferrari revealed the car in three stages. It showed the underlying technology at its e-building in Maranello in October 2025, then disclosed the name and interior at an event in San Francisco on February 9.
The exterior followed on May 25 at the Vela di Calatrava complex in Rome.
“With Ferrari Luce, we are once again redefining the limits of what is possible,” Executive Chairman John Elkann said at the reveal, according to ANSA. “Today, we are not simply unveiling a new car, we are inaugurating a chapter that turns our vision into reality.”
He described the car as “not a response to change,” Vigna called it “the most versatile Ferrari ever produced,” and the company said it had filed more than 60 new patents on the program.
The car was designed with LoveFrom, the creative collective of former Apple design chief Jony Ive and Marc Newson, working with Ferrari Design Director Flavio Manzoni.
Ferrari’s Milan-listed shares closed 8.4% lower on May 26, the day after the reveal.
Price and Specifications
The Luce starts at €550,000 ($615,100) in Italy before options. Ferrari launched it in China on June 26 at 3.988 million yuan ($598,900), below the European price.
Four permanent-magnet motors, one per wheel, produce 772 kilowatts (1,035 horsepower) and 990 Nm of torque, on an 800-volt platform.
The 122-kilowatt-hour battery uses SK On cells, and Ferrari builds the pack and main electric components in Maranello. Ferrari quotes a preliminary range of 530 km (329 miles), 0-100 km/h (62 mph) in 2.5 seconds and a top speed above 310 km/h (193 mph). The car weighs 2,260 kg (4,982 lbs).
First deliveries in the US are scheduled for 2027.
Defending the Car
Vigna has repeatedly framed the Luce as the result of outside thinking.
“If we had worked on our own, we wouldn’t have done what we did,” he said at a Milan forum in October, according to Reuters, in remarks where he also gave Tesla’s new Roadster top marks.
“To truly innovate, it is essential to open up to engaging with diversity and to welcome an outside perspective,” he said, according to Quattroruote, adding that novelty “can create some initial friction.”
In its second-quarter results in July, Vigna said: “In a single quarter, we introduced the Ferrari Luce and the Ferrari 12Cilindri Manuale.”
Orders and Loyalty
Vigna gave his first read on orders two months after the reveal. “We are very much satisfied with orders that are coming in line with our plans,” he said on the second-quarter call on July 30. “Initial orders are currently coming from repeaters and new clients.”
Some buyers had never owned a Ferrari, he said then. “They are buying Luce because finally Ferrari is also able to provide a car that they like to drive.” Among new clients, “the common factor is that they like to drive electric car,” he added.
He also sought to reassure buyers on long-term support. “For us, Ferrari Luce is like any other Ferrari. We will take care of the car forever,” he said.
Asked for a number, he declined. “We do not disclose the number of any specific model,” he said.
Ferrari has not disclosed Luce order numbers. The Financial Times reported in July that Ferrari had reached its 2026 sales target for the car, just under 500 units, by early July. Ferrari declined to comment on that report.
Bloomberg reported in June that Ferrari was treating Luce orders as a measure of client commitment when allocating its rarest models. Ferrari said it favors clients with deep, lasting ties to Maranello, and that buyers can earn that standing through regular-production models.
Weeks after the reveal, Ferrari replaced its chief marketing and commercial officer, Enrico Galliera, with former BMW Group Italy chief Massimiliano Di Silvestre. Ferrari said the transition had been planned before the Luce launch.
