EXCLUSIVE: BMW shoots promotional video for its iX xDrive Model in Portugal

BMW was seen on Sunday shooting a promotion video for its 2023 iX xDrive40/50 model in Lisbon, Portugal. On January, BMW Group Canada confirmed the arrival of the new xDrive40 to the iX’s core version, the xDrive50, and the new M60 in Canadian showrooms. In 2022, the company aims to more than double its sales of fully-electric vehicles compared to last year.

The iX xDrive40 comes equipped with a 71kWh, high-voltage battery and dual electric motors that produce 322 hp and 465 lb-ft of torque. The model goes 0-100 km/h in 6.1 seconds, with a top speed of 200 km/h.

“The xDrive40 comes with all-wheel drive as standard and is still capable of the same impressive charging times as other versions of the iX, charging from 10-80% in as little as 31 minutes. The xDrive40 will go on sale in Canada with a base price of $79,990.” — the company said.

Credit: EV

Recently, the automaker revealed that the BMW Group more than doubled sales of fully-electric BMW and MINI vehicles worldwide in Q1 2022 when compared to the same period last year (+149.2%).

Our clear focus is on ramping up electromobility. In the first quarter, we stepped up the rapid pace of growth from 2021 even further and are fully on track to meet our ambitious growth targets for fully-electric vehicles in 2022.

Pieter Nota, BMW Group Board member for Sales

In 2022, BMW will expand its electrified product lineup with fully electric versions of the 7 Series (the i7) and X1 (iX1). The BMW i5 will follow in 2023, alongside the updated MINI Countryman model and the all-electric Rolls-Royce Spectre.

In 2022, the company will further expand its electric line-up with fully-electric versions of the BMW 7 Series and BMW X1 and, in 2023, the high-volume BMW 5 Series. These will be joined by other models, including the successor to the MINI Countryman and the all-electric Rolls-Royce Spectre.

Back in January, the company unveiled a car that can change its color in seconds due to its E Ink coat used on the exterior. The fluid colour changes are made possible by a specially developed body wrap that is tailored precisely to the contours of the all-electric Sports Activity Vehicle from BMW. When stimulated by electrical signals, the electrophoretic technology brings different colour pigments to the surface, causing the body skin to take on the desired colouration.