Turo will let US travelers search for and book Tesla vehicles with Full Self-Driving (Supervised) activated starting Wednesday, giving the company’s driver-assistance software a new route to people who have never used it.
The car-sharing marketplace said on Monday it would use a direct API integration with Tesla to verify which cars on its platform have FSD (Supervised) turned on. It called the launch “the first verified Tesla FSD (Supervised) rental experience for travelers in the U.S.”
Turo said “thousands of FSD-enabled Teslas” are already listed without giving an exact number.
In San Francisco, Turo lists a 2025 Model 3 at $48 a day, two Model Ys at $51 and $59 a day and a 2025 Cybertruck at $78 a day, based on average daily prices for a three-day trip.
How the integration works
Hosts who own Teslas can link their Tesla account to Turo. Once linked, FSD (Supervised) status is verified automatically and shown on eligible listings, according to Turo.
Eligible US hosts can also receive a free one-month FSD (Supervised) trial subscription. Turo did not say which hosts qualify or how long the offer runs.
Guests are “encouraged to review Tesla’s Full Self-Driving (Supervised) documentation and all applicable safety guidelines and regulations prior to pickup,” the company said.
Turo’s pitch
“This industry-first integration with Tesla is another example of how Turo is redefining what car rental and access can look like,” Chief Executive Officer Andre Haddad said in the statement.
“Most travelers have had limited opportunity to experience driver’s assistance technology, but the demand is clear,” he said. “Turo’s marketplace model is uniquely positioned to close the gap between consumer curiosity and hands-on access.”
“Our own research shows that 55% of Americans are interested in driverless technology for travel, growing to 71% for Gen Z,” Haddad added.
The company said its 2026 Road Report found that more than a fifth of Americans interested in the technology would be comfortable spending seven or more hours in a self-driving car.
Tesla’s Model 3 and Model Y are the third- and fourth-most popular models on Turo so far this year, the company said. It framed the integration as a way to raise host earnings “as interest in self-driving technology grows.”
Why it matters for Tesla
Tesla has made FSD central to its pitch for its cars. “People are buying FSD with a car attached, not the other way around,” Chief Executive Officer Elon Musk wrote on X on October 21, the day Tesla reported third-quarter results.
The software has been sold only as a $99-a-month subscription in the US since February 14, when Tesla dropped the $8,000 one-time purchase option.
Active FSD subscriptions reached 1.74 million at the end of September, up 67% from a year earlier and 18% from the end of June.
Tesla said attach rates reached “over 75% of new vehicle deliveries in North America – our most mature market – a nearly twenty percentage point sequential increase.” It added that it believes “FSD is driving demand in markets where it is available.”
Chief Financial Officer Vaibhav Taneja told analysts on the third-quarter call that the company had “over 1.7 million paid customers globally, of which, for the first time, 50% is based on subscriptions.”
He also said “every car which we’re delivering comes with a month of free FSD subscription.” “Customers are now coming in and saying: ‘Can we get into an FSD drive?’ They’re not asking for [Model] 3, [Model] Y, or Cybertruck,” Taneja said.
The paid share of new buyers remains unclear. RBC analyst Gautam Narayan estimated on the call that the attach rate was “like 30% to 40% in North America on a paid basis.” Taneja replied that he thought the numbers shared were correct, without breaking out the figure. He said Tesla would “share more metrics around churn rates.”
Musk said in January that the $99 price will rise as FSD’s capabilities improve, without giving a date or amount.
Outside the US, Tesla is still seeking approvals for the supervised version. Latvia became the 10th EU country to back the Dutch approval of FSD (Supervised).
Turo said it had a record first half and expects $3.3 billion in gross booking value and $1.2 billion in revenue for 2026, with record adjusted earnings before interest, taxes, depreciation and amortization in what would be its fifth straight profitable year.
Booked days grew 19% from a year earlier in the second quarter and global revenue rose 17%, according to Turo.
Turo withdrew its planned US initial public offering in February 2025, three years after first filing.
