Rivian guaranteed that all US-based reservation holders waiting for its R2 fully electric SUV will be able to see an ordering window in their account over the next few days.
The Irvine-headquartered EV maker said all US-based R2 reservation holders would be able to find their “ordering window” in their account by the end of June.
The company’s website assistant gives the same timing when asked, describing the feature as an estimate of when to expect an order invitation.
A reservation holds a place in line with a refundable deposit.
An order invitation unlocks the configurator, the step that converts a reservation into a firm order. Invited customers choose trim, paint and options, then confirm the order in their account.
A confirmed order then enters the build queue.
Rivian has used the term ordering window without defining it, and framed the end-of-June item as an estimate of when an invitation should arrive.
What the Commitment Covers
Rivian began sending R2 order invitations on June 9, the same day it started customer deliveries with the $57,990 Performance trim.
Invitations are going out in batches.
Timing depends mainly on when a customer reserved and where they will take delivery, according to the company’s assistant.
R1 owners and customers with expiring leases have been receiving priority.
The sequencing favors buyers already in the Rivian system.
Built at the company’s plant in Normal, Illinois, the R2 is a five-seat midsize SUV that Rivian has called its highest-volume future product.
Rivian assembles it alongside the R1 at the same plant.
US prices run from $48,490 for the rear-wheel-drive Standard model to $57,990 for the Performance version, with a longer-term target near $45,000.
The dual-motor prototype produced 656 horsepower, with more than 300 miles of range from an 87.4 kWh battery.
Rivian led the rollout with the Performance trim and will add the lower-priced versions over the next 18 months.
The EV maker did not detail the order window that reservation holders will see on their account.
One Reddit user speculated the window would be a quarterly estimate, letting Rivian “balance the builds based on paint and trim.”
Pressure From Reservation Holders
Priority for R1 owners and customers with expiring leases means some day-one reservation holders have watched others receive invitations first.
R2 reservations opened when Rivian unveiled the model in March 2024, leaving the earliest holders waiting more than two years.
Cancellations carry little cost because deposits are refundable, giving impatient holders an easy exit.
That makes converting reservations into orders quickly a priority for Rivian.
Rivian has said about half of early R2 buyers chose to lease in the opening days, and US VIN assignments have climbed toward 2,000 within weeks of the first orders.
The invitation system applies only to the US.
Rivian has delayed the R2 in Canada and Europe to 2027, so reservation holders outside the US are not part of the current ordering rollout.
A Quarter-End Push
The timing coincides with the close of Rivian‘s second quarter on June 30.
Rivian is on track to deliver more than 1,100 R2s in the quarter, its first with the model on sale.
The period is the first full quarter of R2 sales and an early test of how quickly reservations turn into deliveries.
Moving every reservation holder into an ordering window before June 30 supports conversion as the company closes the period.
Rivian will report second-quarter production and delivery figures in early July.
Investors will read the combined figure for signs of R2 demand.
The company reports deliveries before its full quarterly results, making the early-July figure the first hard read on the R2’s launch quarter.
The EV maker reports total deliveries without separating consumer SUVs from the electric delivery vans it builds with Amazon.
Rivian and Amazon agreed in 2019 on an order of 100,000 vans, and Amazon remains the main buyer.
About 99% of those vans go to Amazon, with external commercial customers still limited.
Rivian opened van sales to other businesses in 2024, but those orders remain a small share of volume.
That leaves R2 volumes to be inferred from other indicators, such as VIN assignments and order activity, rather than read directly from the quarterly total.
