Chinese EV maker Nio Inc. registered seven vehicles in the Greek market in May, registration data published on Tuesday by the Hellenic Association of Motor Vehicles Importers Representatives (AMVIR) showed.
Firefly accounted for four of the seven units, with the premium Nio brand contributing the other three.
The figure marks a six-unit increase from April, when the group registered a single vehicle, and brings its 2026 total to 35 units as of May 31.
Nio officially entered the Greek market last November, as part of an expansion wave that includes several other European markets such as Portugal, Hungary, Belgium and Austria.
So far in Europe the group sells only two of its three brands, with the Onvo brand still limited to a handful of markets outside China.
Expansion of the family-oriented sub-brand to Europe is planned for 2027.
Firefly Keeps Its Lead
Firefly edged the premium Nio brand in May, four units to three, extending its run as the larger of the group’s two brands in the market.
May’s reading marks a sharp rebound from a quiet April, when the group’s only registration was a single Nio-brand vehicle and Firefly recorded none.
Volumes remain small enough that a single shipment clearing registration can swing the monthly figures sharply.
March and May each stood at seven units, with April’s single registration marking the low point between them.
The company has now registered 55 vehicles in Greece between July 2025 — likely when the first showroom and press vehicles were listed — and the end of May.
Of that cumulative total, Firefly accounts for 34 units and the premium Nio brand for 21, leaving the compact marque with roughly 62% of the group’s Greek volume since entry.
Within 2026, the split is similar, with Firefly responsible for 20 of the year’s 35 units through May against 15 for the Nio brand.
For 2025, the group registered 20 vehicles in Greece across the second half of the year, when sales effectively began.
Firefly contributed 14 of those, including one unit in August, seven in November and six in December.
The Nio brand registered six units over the same stretch — one in July, three in November and two in December.
After listing that single vehicle in July, the premium brand’s three November registrations comprised one ET5 — the source does not distinguish the sedan from the ET5T station wagon — and two EL6 SUVs, followed by two further entry-level SUVs in December.
A direct year-on-year comparison is not yet possible, as AMVIR data for the group begins only in mid-2025, several months after Nio‘s first Greek listings and before any full calendar year of sales.
The First Nio House Opens in Athens
Separately, Nio opened its first Nio House in Greece on June 12.
The venue, named Nio House Athens, sits at Athens 14 in the northern Athens suburb of Kifissia.
Motodynamics Group, Nio‘s distribution partner in Greece, anchors the location.
The new showroom follows a temporary pop-up store that Nio opened at the Golden Hall shopping mall in Athens in August 2025, the brand’s first physical presence in the country ahead of its official debut.
June registration data, due in late July, will be the first to capture any retail uplift from the new location.
Market Entry and Portfolio
Nio has signed a distribution deal with Motodynamics Group in Greece, which will also represent the brand in Cyprus and Bulgaria, both set for later this year.
The premium brand launched in the country with its ET5, ET5T and EL6 models, alongside Firefly‘s debut EV.
Unlike in its earliest European markets — where Nio invested in battery-swapping stations and sold vehicles with or without the battery — all models in Greece are available only with the battery pack included.
Motodynamics Group has not confirmed whether it will introduce the swap system in Greece, as the decision rests with each country’s distributor.
Customers can choose between a 75 kWh or 100 kWh battery.
The ET5 sedan is priced from €61,900 ($72,500), while the ET5 Touring begins at €66,900 ($78,400).
The EL6 SUV starts at €69,900, or $81,900.
Globally, Nio Power operates a network of more than 3,900 battery-swap stations, though that infrastructure does not yet extend to the Greek market.
Nio in Europe
Nio first entered Europe in 2021 through Norway, before expanding to the Netherlands, Germany, Sweden and Denmark a year later.
There, the company opened direct-to-consumer showrooms.
Last year, Nio introduced both the Nio and Firefly brands in Austria, Portugal, Greece, Belgium and Hungary, while relaunching in Denmark under a new business model.
Across eight of its European markets, the group registered 74 vehicles in May, according to preliminary data compiled by EV, with stronger demand in newer markets masking stalled volumes in its established core.
Greek figures, released only this week, were not part of that compilation.
Alongside the soft start to 2026, EV reported earlier this year that Nio had quietly overhauled most of its European management structure in February.
The company split its regional operations into six separate departments and shifted sales toward a dealer and distributor model across its earliest markets.
Expansion Plans
Nio plans to enter the Czech Republic, Romania, Luxembourg and Poland later this year.
The recent appearance of a Poland country profile in Nio’s international app, first spotted by EV, points to the upcoming entry into the Polish market.
Co-founder and President Qin Lihong said earlier this year that Nio plans a larger-scale push overseas “in the next two to three years.”
The company will “lay the foundation” in 2026, Qin said, with a forecast of “several thousand units” delivered outside its domestic market.
