Lucid Motors opened a new showroom and service center last Saturday in San Diego, marking its 15th showroom and service location in California.
The new center had been announced by the EV maker last month, two days after it inaugurated a 92,500-square-foot combined Studio and Service facility in San José.
The premium brand operates more than 60 locations spread across North America, Europe and the Middle East.
Lucid’s California network now spans from Sacramento and the Bay Area to Los Angeles and San Diego, with existing sites in Beverly Hills, Los Angeles, Newport Beach, Costa Mesa, and Torrance, among others.
“We’re excited to announce the opening of our newest Lucid Studio and Service Center in San Diego,” the company wrote on social media. “This milestone is more than a new location — it’s a step toward deepening our connection with the community and offering an elevated ownership experience.”
As reported last week, the company sold 935 vehicles in the US last month, with 250 Gravity SUVs and 685 Air sedans, according to Motor Intelligence data.
Lucid has previously disputed Motor Intelligence data as inaccurate.
October figures show a 40% increase from 670 vehicles a year earlier and a 3% gain from September’s 910 units.
The EV maker faces increasing pressure to ramp up production of its second model, the three-row SUV Gravity.
Eric Bach, a former Tesla Director who joined Lucid a decade ago, has left the company last week in the latest executive shake-up.
In less than two years, the EV maker replaced — or was forced to replace — its CEO/CTO Peter Rawlinson, its CFO Sherry House, VP of Marketing and Communications Andrea Soriani, Senior VP Digital Michael Bell, among many others.
Lucid lowered its annual production target again last week to 18,000 units.
In early August, when it also cut its forecast, the company said the 2025 production would be between 18,000 and 20,000 vehicles.
While ramping up production, the company’s Vice President of Communications Nick Twork said the cheaper variant of the Gravity SUV is still planned for this year.
As reported by EV earlier this Tuesday, Lucid‘s largest institutional shareholder has slightly increased its stake in the company to a new record high.
According to its third quarter portfolio update, acquired 235,659 shares between July and September and closed September holding more than 11.35 million shares.
