Polestar has sold approximately 5,117 vehicles across 16 European markets during March, according to data compiled by EV based on the national registration agencies and the EU-EVs data platform.
The figures mark a 12.2% increase from the estimated 4,561 units registered a year before.
The Geely-backed brand’s monthly registrations show sharp fluctuations largely due to the brand’s dependence on manufacturing and shipping cycles in Asia and America.
Additionally, the auto industry usually slows down at the beginning of each year.
Quarterly figures reached 10,559 vehicles — also slightly up from the 9,478 EVs registered in the first three months of 2025.
The brand’s sales performance across Europe varies significantly by country.
Scaled-back incentives across several markets are also playing a role in decreased sales, including countries such as the Netherlands and Norway.
Production
The Polestar 2 has been produced at the Luqiao factory in Zhejiang, China, since 2020.
The newest model in the lineup — the Polestar 5 — will also be produced in China, at a Geely‑operated facility in Chongqing, as stated by the brand.
Production of the Polestar 3 SUV was split between Chengdu, China, and Volvo’s plant in South Carolina, US.
Late last month, however, Volvo and Polestar announced that the SUV is going to be exclusively produced in South Carolina.
Production of the Polestar 4 expanded beyond Hangzhou Bay, China, to include manufacturing in Busan, South Korea, through a partnership with Renault Korea.
The first units have been shipped to Canada ahead of the year-end. South Korean production will support North American markets, the brand said last year.
In January, a new Polestar prototype was spotted testing in China, possibly an early look at the Polestar 7 coupe SUV expected to debut in 2028.
The upcoming model, in which the company will work on before the Polestar 6 roadster, will be produced in Europe.
Polestar will partner with Volvo Cars “to have Polestar 7 manufactured in Kosice, Slovakia, in advance of the planned launch of the premium compact SUV in 2028,” it said.
Nordic Markets
Polestar sold 1,670 vehicles in Sweden — where it is headquartered — during the first quarter, of which 650 were registered in March.
The monthly figures represented a 34% jump year over year. Compared to February, sales increased by about 80 units.
Last year, Polestar registered a total of 7,594 vehicles in Sweden, a 28% increase from the prior year.
The 2025 monthly high was reached in September, when 1,004 Polestar vehicles were registered in the country.
In Norway, where EVs represented over 98% of the total vehicle registrations in March, the Geely-backed brand sold 267 units.
The quarterly total reached 516 vehicles — a slight decrease from the 583 units registered in the same period a year ago.
The drop is attributed to a sharp decline in sales during the first month of the year across the auto industry, following the reduction of EV incentives in Norway.
In full-year 2025, Polestar sold a total of 3,989 vehicles in the Norwegian market.
Danish registrations reached 433 units in the first quarter of 2026, with more than half of the vehicles (269) being listed in March.
UK and Ireland
Polestar registered 4,151 units in the UK and 1,284 in Germany during the first quarter — with both key European markets posting year-over-year gains.
The Geely-backed brand registered 2,406 vehicles in the UK in March, according to data published on Tuesday by the Society of Motor Manufacturers & Traders (SMMT).
The UK was Polestar‘s best sales market in both 2024 and 2025.
By the end of last year, a total of 16,959 Polestar EVs had been registered in the country, doubling the number sold in the previous year.
The company has recently introduced a new version of the Polestar 3 SUV, while also renaming the vehicles’ nomenclatures.
The vehicle was first launched in the UK, where demand is higher.
In Ireland, 163 vehicles were registered in the first three months of the year.
The figures represent nearly the total of Polestar vehicles sold in the country in 2025 — 165 units.
Central Europe
Polestar saw its sales decrease in the Netherlands during the first quarter.
The brand registered 199 vehicles in the past three months — less than half of the 439 units sold a year ago.
In March, 97 Polestar EVs were sold in the Dutch market — a 41% decline year over year.
The company sold 2,978 vehicles in the Netherlands last year, a 42% increase from the 2,089 units registered in 2024.
In Germany — Europe’s largest auto market — Polestar sold 456 vehicles in March, a 28% increase year over year.
Sequentially, sales jumped 54%.
The brand’s first-quarter registrations in the German market reached 1,284 units, a 50.2% jump when compared to the first three months of 2025.
Polestar officially launched in France early last year, after a delay caused by a legal dispute with Citroën over similar logos.
The first vehicle was registered in April and 209 other units followed until the end of 2025.
Polestar registered 149 vehicles in France during the first quarter, of which 67 were listed in March.
Southern Europe
Polestar entered the Portuguese, Spanish, and Italian markets in mid-2022.
In 2025, sales in Portugal and Italy remained around 500 to 700 units, while figures in Spain were slightly higher, exceeding 800 units.
However, registrations in Portugal and Italy have doubled since 2024.
The company sold 137 units in the Portuguese market during the first quarter, a slight increase from the 111 units registered between January and March.
In Spain, sales more than doubled to 134 units in March and a total of 276 vehicles in the first three months of the year.
Italian registrations increased to 51 EVs last month (from 32 units a year ago). The quarterly total reached 157 vehicles.
Outlook
Polestar quietly cut its 2026 sales growth target last month, alongside the announcement of what it described as the “largest model offensive in its history.”
The company is now guiding for “low double-digit volume growth” in 2026 — implying growth of roughly 10–15%.
It is about 20 percentage points below the 30–35% compound annual retail sales growth target for 2025–2027 that it had set a year earlier.
Polestar met its 2025 guidance by delivering approximately 60,119 vehicles, a 34% year-over-year increase, with over 46,000 of those registered in Europe, according to data compiled by EV.
Under the previous 30–35% target, Polestar had been on a path toward 78,000 to 81,000 deliveries in 2026.
The revised outlook implies roughly 66,000 to 69,000 units instead.
2025 Results
Polestar posted a $2.36 billion net loss for 2025 last Friday, despite having crossed into adjusted gross profitability in the fourth quarter for the first time since going public.
Full-year revenue crossed $3 billion for the first time, climbing 50.3% to $3.06 billion.
The company ended 2025 with $1.16 billion in cash and has secured $1.2 billion in equity injections since June 2025, alongside approximately $600 million in debt-to-equity conversions and a three-year extension of Volvo Cars‘ $726 million shareholder loan.
CEO Michael Lohscheller reaffirmed the reduced 2026 guidance, citing “challenging” geopolitical conditions.
“While we expect market conditions to become more challenging, amid ongoing geopolitical developments, we will continue to drive financial performance, building on our achievements in 2025, with an improved model mix, sustained cost reduction and financial discipline,” he said.
