Image Credit: EV

XPeng European Sales Surge 49% Sequentially in September

XPeng registered 1,598 vehicles across its European markets in September, marking a year-on-year surge of 71.6%, as the company doubled its presence on the continent.

A year ago, the company was availabe in Norway, Denmark, Sweden, the Netherlands, Germany, Belgium, Luxembourg and France.

Since then, it has further expanded in Southern and Eastern Europe while beginning sales in the UK, Ireland, Iceland, and Finland.

Compared to August, September registrations have jumped 48.7%, from 1,075 vehicles.

XPeng‘s European sales fluctuate month over month, as the vehicles are only produced in China, in its Zhaoqing and Guangzhou plants, meaning deliveries are subject to the arrival of cargo ships in the Old Continent.

Starting from last month, XPeng partnered with the supplier and manufacturer Magna Steyr in Graz, Austria, to produce EVs there, allowing the company to avoid the import tariffs imposed by the European Commission a year ago.

Sales in Norway, where 98.3% of the vehicles sold in September were fully electric, fell 19% year over year to 244 units and increasing from the 228 units recorded in August.

In Sweden, registrations nearly doubled month over month to 91 vehicles — but stayed just two units above the same period a year ago.

XPeng‘s vehicle registrations in Iceland reached 19 units last month — and an additional 14 units when compared to September 2024.

Danish sales, however, nearly halved.

A year ago, the company had registered 303 vehicles. Last month, the EV maker sold only 172 units.

In August, the brand had recorded 51 vehicles in Denmark, which indicates that registrations more than tripled month over month.

In the Netherlands, XPeng sales also fell 31.8% year over year, from 129 to 88 vehicles, despite the slight increase from 52 units in August.

In the Benelux region, which includes both Belgium and Luxembourg, the company sold 83 vehicles, five units above the previous month.

The figures more than tripled from a year ago, when 27 vehicles were registered.

In Germany, where XPeng entered a year and a half ago, the brand sold 241 vehicles, a 14.8% drop from the 283 vehicles sold in August.

However, as the company had registered only 33 units in September 2024, sales saw a sevenfold increase year over year in Europe’s largest car market.

Last month, XPeng also established an European R&D center in Germany, becoming the latest Chinese automaker to open one in Munich.

In France, to where it expanded in mid-2024, the brand registered 183 vehicles last month, up from 148 units in August.

The figures represented an eightfold increase from last year, when it had sold 22 units.

ANFAC, the Spanish Association of Automobile and Truck Manufacturers, does not disclose monthly sales per brand.

However, according to the platform EU-EVs, XPeng listed 89 EVs last month in the Spanish market, more than doubling from the 35 registered in August.

In September 2024, the brand sold 11 vehicles in both Spain and Portugal.

In the Portuguese market, and according to official data from ACAP, XPeng sold 102 vehicles in September, up from 83 in August.

The Guangzhou-based brand entered Ireland in late January. In September, it sold 7 vehicles, down from 13 in August.

In the UK, where it arrived in February, with the right-hand drive G6 SUV, the company has reached a new monthly sales record in September, with 281 vehicles.

Last month’s figures showed more than a fivefold increase compared to August’s 55 units.

In Italy, and according to EU-EVs, XPeng has sold one vehicle in September.

The country has also expanded to the Czech Republic. According to the Transport Research Centre, XPeng sold 2 vehicles in the country so far.

However, there is no data available regarding September as of Wednesday.

Despite having launched in Slovakia, Hungary and Slovenia last month, there is no sales data available for these markets yet.

XPeng recently entered Lithuania, Latvia and Estonia, five months after it announced expansion to the Baltic region.

The brand’s lineup in the Old Continent includes the G6 and G9 SUVs across several European markets, with the remaining inventory of the previous-generation P7 sedan available in older markets.

The company is expanding its offerings with new models next year, including the best-selling Mona series and the P7+ sedan â€” which it describes as the world’s first AI-defined vehicle.

With the latest entries, XPeng has grown its presence to 52 global markets and 23 European countries.

The company is now just 8 markets away from reaching its expansion goal in 2025 — which is to double its presence to 60 countries.

In September, it delivered over 40,000 vehicles, with most of the volume being in its domestic market.

As of the end of September, the company had delivered 313,000 units, meaning it is just 10% away from reaching its annual target of 380,000 deliveries.

Matilde is a Law-backed writer who joined CARBA in April 2025 as a Junior Reporter.