VinFast teams with Hologram Leader PROTO to promote its VF8 & VF9 models in Canada

Written by Cláudio Afonso | | LinkedIn | Twitter

VinFast announced on Friday a partnership with the hologram leader Proto for the promotion of its VF8 & VF9 models in Canada. The Vietnamese EV maker will team with the award-winning company on the roadshow in Toronto, Montreal and Vancouver with a showcase “as innovative as the cars it promotes,” VinFast said.

The VinFast activations kicked off at Square One Shopping Centre and is currently at Canada’s leading luxury Yorkdale Mall until June 5th, then heading to Cadillac Fairview’s Montreal Carrefour Centre from June 19th-26th, and Richmond Centre, British Columbia from July 8th to 24th. 

“Proto has already established itself in Toronto with two global firsts last Summer,” said David Nussbaum, Inventor and CEO of Proto Inc., the original holoportation device.  “Now we show the rest of Canada what we can do. We’re very proud to partner with VinFast and to celebrate all true innovators working to save the planet in style.” 

Earlier this year, Proto has won 3 honors at the CES Innovation Awards, the top award for “Connecting People” at SXSW’s Innovation Awards and a spot on the Fast Company Most Innovative Companies list. 

“It’s truly remarkable, The VinFast Roadshow is just getting revved up and our holographic content has already been viewed by more than 400,000 consumers,” says Glenn E. Smith, Chief Customer Officer at MOUSE 3D DIGITAL, a global leader in holographic content experiences and leader of  a team of Proto certified content producers in Toronto. “We are experiencing unprecedented dwell times of over 7 minutes, because consumers are naturally attracted to this new form of immersive media, and engaging content delivered in such a unique way. This is the future of media and immersive brand storytelling.” 

MOUSE 3D DIGITAL is the Authorized Service Provider and Reseller of Proto in Toronto, and it created a global first when it used Proto to present the first hologram bartender in an activation with Diageo in 2021. 

Proto is the worldwide holographic leader, working with Fortune 500 firms, universities, major telecoms, top entertainment industry companies and superstar athletes and artists. Its first-to-market, self-contained hologram devices have been used by AT&T, Virgin Media 02, Netflix, HBO, Kia, Sean “Diddy” Combs, Ellen DeGeneres, Howie Mandel, Usain Bolt, Lewis Hamilton and many more. Proto is the only holographic company that has been used in NFL, NBA, MLB, MLS, NCAA and Grand Slam Tennis events including coverage of the Super Bowl. Proto has also been featured at Art Basel Miami, New York Fashion Week and as part of Christie’s blockbuster auctions.

The VinFast roadshow, visitors can scan the QR code and join the charge. By placing a fully-refundable $250 VinFirst reservation, you will receive a 7-day luxury vacation in Vietnam to a Vinpearl Resort. Stay in a 5-Star villa and indulge yourself with exquisite food, golf, and unlimited entries to one of Vietnam’s top amusement parks and safaris! This offer ends on May 30th. 

Last week, the EV maker unveiled a partnership with FCA Bank to provide leasing contracts for the European markets. The electric vehicle maker also unveiled the VF8 and VF9 monthly subscription prices for three European countries: Germany, France and The Netherlands.

Recently, VinFast announced a partnership with Electrify America giving users the access to the network of ultra-fast charging stations across the U.S. Delivering a convenient and seamless charging experience, Plug & Charge is an innovative technology that allows drivers of capable vehicles to pay for a charging session by simply plugging in their EV, the company said.

On March 29, VinFast and the state of North Carolina signed a memorandum of understanding on the construction of the plant with an investment of up to $2 billion in Phase I at the selected mega site in Chatham County, North Carolina.

Written by Cláudio Afonso | | LinkedIn | Twitter