Geenius Talk — Never Too Late

Official Geely video · Oct. 13, 2026 · 1:50

Geely’s Geenius Talk series meets Zelmira Balmaceda, an independent Geely Geome owner from Costa Rica who shows that age is no obstacle to trying something new. Geome is Geely’s electric sub-brand, whose compact EVs are now sold in Latin American markets.

Related EV story: Ford CEO Urges Caution on Chinese Carmakers, Says It’s Now ‘Too Late’ for Europe (Sept. 30, 2026). Ford Chief Executive Officer Jim Farley said on Tuesday that Europe had let Chinese automakers in without taking its time and that "it's too late" there, urging the United States to move carefully.

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