Xiaomi sold 6,800 vehicles in China between August 4 and 10, according to insurance registration data shared on social media on Tuesday.
Registrations dropped 10.5% from the previous week, when the tech giant posted 7,600 vehicles in its home market.
The company registered about 40,000 vehicles quarter to date.
The brand announced earlier this month that it delivered “over” 30,000 vehicles in July. As of the end of July, Xiaomi had reached 54% of its annual target of 350,000 vehicles delivered.
Its debut model SU7 represented for 4,300 of the vehicles registered by the tech giant last week, remaining above Tesla‘s Model 3 just by about 200 units.
After registering twice as many units as its competitor over the past four weeks, the gap between the two sedans has narrowed in the first full week of August, with the Model 3 representing 4,100 out of the 13,400 EVs sold by Tesla.
The SU7 was the best-selling sedan in the country, while Tesla‘s Model Y was the leading SUV.
The remaining 2,500 units sold by Xiaomi were YU7s. Its second model was launched in late June and deliveries started on July 7.
The price for its standard version starts 10,000 yuan lower than the refreshed Model Y, at 253,500 yuan — equivalent to about $35,300.
The company secured 240,000 locked-in orders of its second model in the first 18 hours. The delivery waiting time for both models currently reaches up to 52 weeks.
Xiaomi‘s EV division currently only sells in China, with overseas expansion planned for 2027. However, the brand already operates a R&D center in Germany, for which it has hired Kai Langer, a BMW veteran, earlier this month.
Xiaomi ranked seventh among new energy vehicle brands in China last week. BYD, the market leader, registered 54,800 hybrid and fully electric vehicles in the country.
Stellantis‘ Leapmotor recorded 9,300 vehicles, while Guangzhou-based XPeng registered 7,900 units. Huawei-backed Aito sold 7,000 vehicles and Li Auto listed 5,300 vehicles.
In the premium sector, the Nio brand recorded 2,162 vehicles, ranking below its main competitor Zeekr, of which sales rebounded to 3,300 units in the Chinese market.
Also from the Nio Group, the Onvo sub-brand registered 3,200 vehicles last week, with the recently launched L90 SUV representing 2,000 of the units. The most recent Firefly brand sold 684 units last week.
