Tesla registered 443 vehicles in the Netherlands in July, down 77.9% from June and 61.8% lower than the same month a year earlier.
It was the company’s second-lowest monthly result so far this year, ahead only of April’s 382 units, with both months falling at the start of a quarter — a period typically marked by slower deliveries.
Year to date, Tesla sold 7,324 vehicles in the Netherlands, 49.7% below the 14,557 units sold in the first seven months of 2024.
Tesla is currently offering a trade-in bonus for both Model 3 and Model Y purchases in the Netherlands.
According to the website, customers who purchase the models from July 11 until August 15, taking delivery by August 30, can benefit from €4,000 off the final price.
The new Model Y is priced from €45,990, while the Model 3 sedan begins at €39,990.
The brand also features its flagship models — the Model S and the Model Y — in the lineup. However, only inventory units are available for purchase.
Last month, the Model Y accounted for 280 of the units sold by Tesla in the Netherlands, while the Model 3 represented 162.
While its SUV ranked first in the Dutch market in both May and June, it dropped below the top 5 best-selling models in the country last month.
South Korean brand Kia was the leading brand across all powertrains, with over 3,600 vehicles registered. Its models Picanto and the fully electric EV3 were the top two best-selling in the Netherlands.
A total of 28,986 new vehicles were registered last month in the country, from which 8,929 were fully electric models and 15,019 were hybrids.
Regarding Chinese new energy vehicle (NEV) brands, BYD led with 300 fully electric and hybrid vehicles, while XPeng sold 77 units.
Nio‘s sales in the Dutch market fell to 20 units, and Geely-backed Zeekr registered 144 vehicles.
Polestar, also owned by Geely, listed 179 vehicles in July, after setting a new sales record of 434 vehicles in June.
In the United States, Tesla‘s figures increased year over year for the first time since the beginning of 2025, according to Motor Intelligence estimates. July was the brand’s best sales month year to date.
The brand sold 53,816 vehicles in its domestic market last month, a slight increase of 1.5% from the 53,002 units sold a year ago and 17.9% up from the 45,628 EVs registered in June.
According to a S&P Global Mobility study shared by Reuters earlier this Monday, Tesla‘s customer loyalty plunged from a year ago, when Elon Musk publicly endorsed President Donald Trump — later joining his administration in January.
By June 2024, 73% of Tesla owners in the US purchased a new Tesla car. In March, the rate had dropped below the industry average to 49.9% — which analyst Tom Libby has called “unprecedented.”
“I’ve never seen this rapid of a decline in such a short period of time,” Libby stated. The company’s US loyalty rate increased to 57.4% in May, according to the latest data from S&P Mobility.
In China, Tesla registered 67,886 vehicles in July, down 8.4% compared to the same month last year, according to data from the China Passenger Car Association (CPCA).
While sales increased in June for the first time in 2025, July figures were 5.2% lower sequentially.
