Rivian sold 3,944 vehicles in the US in October, a decline from 4,516 in September, according to Motor Intelligence data released Monday.
The electric vehicle maker’s deliveries have fallen for two consecutive months from August’s 4,825 units, even as EV demand typically strengthens in quarter-end periods ahead of federal tax credit deadlines.
The October sales marked a 17% gain from 3,380 vehicles a year earlier, only the second month this year to post an annual increase after May’s 2% rise.
Rivian‘s 2025 monthly deliveries have largely trailed year-ago levels.
October marked only the second month of year-over-year growth — the first being May — with a modest 2% increase.
End of EV Credit
The expiration of the $7,500 EV consumer credit on September 30 prompted automakers to brace for a decline in US electric vehicle sales, following a surge in demand ahead of the deadline.
Ford reported on Monday that its electric vehicle sales fell 60% from September, even though the company’s overall sales rose 1.6% thanks to strong demand for its internal combustion engine (ICE) pickup trucks.
EV registrations were also 25% down year over year.
According to Motor Intelligence estimates, Tesla sales declined 31%, from over 58,000 vehicles in September to 40,650 units. Year over year, registrations dropped by 24%.
Lucid Motors was the only EV maker to see an increase in registrations both sequentially and year over year.
The luxury electric vehicle maker, which is estimated to have sold 935 vehicles last month, saw a slight sales increase of 3% from September and a 40% jump from a year ago.
Both Rivian and Lucid sell vehicles that exceed the federal EV tax credit eligibility thresholds — approximately $55,000 for sedans and $80,000 for trucks and SUVs.
Consequently, the incentive was available mostly through leases, which helps explain why the expiration of the credit had a smaller impact on their sales compared to other automakers.
Rivian’s Revised 2025 Guidance
Rivian‘s founder and CEO, RJ Scaringe, said earlier this year that the company expected the third quarter to be its “strongest,” anticipating weaker final months.
The company reported quarterly deliveries in the beginning of October, which were its best quarterly results year to date.
However, after reaffirming its annual guidance of 40,000 to 46,000 vehicles in mid-September, Rivian readjusted it to between 41,500 and 43,500 units — raising demand concerns among investors.
The 2026 R1S Dual-Motor Standard variant is priced at $76,990, while the 2026 R1T pickup begins at $70,990, with a destination charge of up to $1,895 per vehicle.
Rivian also introduced new APR (Annual Percentage Rates) on 2025 and 2026 R1 vehicle purchases during October.
Rivian is expected to report quarterly earnings results on Tuesday (November 4).
Later this month, the EV maker will be showcasing its EV models at the ‘Main Hall’ of the upcoming LA Auto Show, where it made its public debut seven years ago.
As it prepares to launch the R2 SUV in the first half of 2026, the model is expected to be present at the Show, as part of the go-to-market preparations.
