BMW’s MINI presented on Wednesday the Concept Aceman, the first pure electric crossover for the British brand targeting the premium small cars segment. Stefanie Wurst, Head of the MINI Brand, said the model will fill the gap between Cooper and the Countryman models enhancing its immersive digital experience.
The MINI Concept Aceman has an exterior length of 4.05 metres, a width of 1.99 metres and a height of 1.59 metres and will make its public debut at the world’s largest gaming event, gamescom 2022, in Cologne (Germany) on August 23.
“The MINI Concept Aceman provides an initial glimpse of a completely new vehicle, bridging the space between the MINI Cooper and the MINI Countryman in the model family’s future,” Wurst said.
“This concept car reflects how MINI is reinventing itself for its all-electric future and what the brand stands for: an electrified go-kart feel, an immersive digital experience and a strong focus on a minimal environmental footprint,” he added.
Head of BMW Group Design Adrian van Hooydonk said the model “heralds the beginning of a new design era for MINI”
“The design language of the MINI Concept Aceman heralds the beginning of a new design era for MINI,” explains Adrian van Hooydonk, Head of BMW Group Design. Design features typical of the MINI brand have always been unmistakable, Hooydonk goes on to say.
“We are returning to these now, but at the same time consistently combining them innovative technology.” With this approach we are redeveloping the MINI design icons, with all their analogue strengths, for the digital future.
For the interior, MINI went back to the origins reducing it to the bare essentials namely a central round instrument and toggle switch bar, as Oliver Heilmer explains.
“In the interior of the MINI Concept Aceman, we have concentrated on a simplistic appearance in combination with premium materials and welcoming colours. Digitisation enables us to make do with few operating elements and at the same time to maximise the experience in a way that is characteristic of MINI. The entire design is all about offering occupants a holistic experience in the interior space.”
Written by Cláudio Afonso | info@claudio-afonso.com | LinkedIn | Twitter