BYD has sold 19,241 fully electric and plug-in hybrid vehicles in Europe last month, a 255% soar from the same period a year ago.
In November 2024, 5,416 vehicles were registered in a total of fifteen markets where official figures are reported.
Compared to October, when 14,630 units were sold, sales in the Old Continent rose by 31.5%.
The observed growth is driven by the introduction of multiple new models across the continent, coupled with a competitive pricing strategy, despite importing duties on its vehicles.
BYD faces a 17% tariff on imported electric vehicles in Europe, in addition to the standard 10% base rate.
To counter the impact of the measure, the company is expanding its range of plug-in hybrid models across the continent — which are exempt from the tariff — and establishing local production facilities.
Up until production begins in Hungary next year, the brand’s registration figures in Europe fluctuate depending on the logistics of shipments from China.
Northern Europe
BYD‘s sales have remained low in the Nordic markets, where EV adoption is already high.
This may be due to BYD entering the market later than competitors, including Tesla and established automakers producing electric vehicles, such as Volvo and Volkswagen.
In the UK, however, where EV adoption is still lower, the company sold 4,637 vehicles. The figures have more than tripled year over year.
It was the second best result year-to-date, below September, when over 11,000 units were registered.
Central Europe
The Chinese giant set a new record in Germany last month, with 4,026 vehicles sold. It was the highest monthly sales since it entered Germany, in October 2022.
The strong results are revealed just a few weeks after European Regional Managing Director Maria Grazia Davino said BYD counted on the expanded lineup and the launch of cheaper models to sharply increase its sales in Germany.
The company is nearly finishing construction of its factory in Hungary — where it has established its European headquarters.
However, monthly sales figures in the country have not been disclosed.
BYD‘s Executive VP Stella Li said late last month that production is scheduled to begin in the second quarter of 2026, after having denied rumors that it had been delayed from the end of 2025 earlier this year.
Southern Europe
In October, Reuters reported that the company was considering Spain for its third European factory, after Hungary and Turkey.
According to sources familiar with the matter, Spain was favoured due to its relatively low manufacturing costs and clean energy network.
A BYD Portugal executive recently revealed that Spain’s neighbor was also under consideration, for similar reasons.
Last month, BYD saw a sales surge in registrations in both countries.
In Portugal, it sold 705 vehicles, doubling from a year ago, while in Spain it saw its registrations triple to 2,934 units. In Italy, sales quintupled from the same period a year ago.
Last month, BYD officially launched the hybrid version of its Atto 2 model in Europe, nearly ten months after the local debut of the fully electric version on the continent.
The launch event was held in Spain, the first market to receive the model, and deliveries are set to begin in early 2022.
The hybrid version of the model does not exist in China, making it the first model to feature the powertrain in an overseas market before its home country.
