BYD is now running two stacked campaigns across its Spanish dealer network this month that put the Dolphin Surf at €12,605, the Seal 6 DM-i plug-in hybrid at €24,740 and the Atto 2 at €18,239.
Prices embed a bank advance of a state subsidy the buyer may not receive and, on most models, a six-year loan from the company’s finance partner, according to the terms published on BYD Spain’s promotions page and in a “Vuelta al Cole” release.
The campaign arrives with BYD at its strongest point in Spain.
It registered 3,191 cars in August, up 74.8%, taking seventh place among all brands for the first time, ahead of BMW and Audi in the month, and 29,950 for the year, thirteenth, up 111%, more than it sold in the whole of 2025, per ANFAC data.
Of those, 11,943 were fully electric, which BYD says makes it Spain’s best-selling BEV brand, and about 18,000 plug-in hybrids, which make it the best-selling PHEV brand by a wider margin.
The Two Layers
The base campaign runs to September 30 and is financed by CA Auto Bank.
Every advertised price is available only with CA Auto Bank financing, which on the Surf, Atto 2 and Seal 6 is a linear loan of at least 72 months with a 36-month commitment and on the Seal is a 36-month balloon structure, and bundles three sources of money.
They include a dealer and manufacturer discount, an advance of the Plan Auto+ purchase subsidy, up to €3,375 on a battery-electric car under €35,000 before tax, €2,925 on dearer BEVs and €2,250 on plug-in hybrids, and, on EVs only, €950 from the assignment of an energy-saving certificate under the CAE scheme, which is paid by obligated energy companies rather than by the state.
The page’s headline, “discount up to €16,320,” is that stack on one car, the outgoing Dolphin Design MY25, and includes taxes, the dealer and manufacturer cut, BYD’s €1,210 mandatory contribution to the subsidy scheme, the €3,375 advance and the €950 certificate.
The overlay runs from September 10 to 24, for in-stock cars registered by the end of the third quarter, September 30.
It adds €500 on every fully electric model and €2,000 on the Seal 6 DM-i sedan and Touring, and lets financed buyers skip the first three monthly instalments to January 2027 without interest being added to the principal.
The two plug-in hybrids that sell, the Atto 2 DM-i, Spain’s best-selling PHEV for the year at 8,404, and the Seal U DM-i, second, get no September extra.
The €2,000 goes to the Seal 6, the newer sedan and estate that have not yet entered the ranking.
The Unconfirmed Subsidy
The Plan Auto+ advance is the largest single item in the stack, and the contract, not the subsidy, governs it.
The programme has €400 million for 2026, applies to purchases made from January 1, pays by bank transfer after the sale, and awards the money in order of application until it runs out.
BYD’s page states that the bank fronts the subsidy for buyers entitled to it, and that otherwise “the customer must pay that amount to the financial institution within six months of signing the contract,” a condition BYD’s footnote ties to a decree-law it numbers 02/2026 and to “the availability of funds from the Ministry of Industry and Tourism.”
The advertised price therefore assumes the buyer’s application succeeds and the fund has not been drawn down. If either fails, the buyer owes CA Auto Bank €3,375 on a Surf or €2,250 on a Seal 6.
The Dolphin Surf, Then and Now
The Dolphin Surf’s price tells the story of a subsidy regime that shrank while BYD’s own spending grew.
When the car went on sale in Spain in May 2025 BYD listed the Active at €19,990 and advertised it “from €11,780” with the brand’s campaign and the MOVES III grant of €7,000 for buyers scrapping an old car.
The list price is unchanged at €19,990 sixteen months later, and the campaign price is €12,605, €825 higher than at launch.
While at launch the state contributed €7,000 and BYD about €1,210. Now the state contributes €3,375, an energy company €950 through the certificate, and BYD and its dealers about €3,060, two and a half times the launch figure.
The total cut from list has narrowed from €8,210 to €7,385, and BYD has absorbed most of the difference to keep the car’s price near the number that made it, on BYD’s account, Spain’s best-selling A-segment electric car, a position the company says it held again in August.
The Surf’s 4,182 registrations in 2025 made it BYD’s second-best-selling BEV in Spain.
Through 2026 it remains the brand’s leading electric model at more than 3,700, and the campaign prices it among the cheapest new electric cars on the Spanish market, in the band where Dacia has advertised the Spring and Citroën the ë-C3 with the same subsidy.
What It Buys
BYD entered the monthly top ten only in August and stands thirteenth for the year.
Its stated target for 2026 is more than 50,000 registrations, against 29,950 through August, which requires about 5,000 a month in the last four, above its record month of 4,872 in June.
The September campaign, with its in-stock condition and its September 30 registration deadline, is aimed at the end of the third quarter.
Spain’s electrified market showed that 27.7% of August registrations were plug-in cars, a record, and BYD took one in six of them.
