Image Credit: XPeng

XPeng Posts Second-Best Month in Germany Since Early 2024 Market Entry

According to new data from Germany’s Federal Motor Transport Authority, XPeng sold 351 vehicles in the country in November.

Despite a slight sequential decline — by eight units — November’s figures represented the carmaker’s second strongest result in Europe’s largest automotive market.

The Guangzhou-based brand expanded to Germany in March 2024 and set its best sales month in October with 359 vehicles.

The company had sold 81 vehicles exactly a year ago. Year on year, last month’s registrations soared by 333%.

Except for May, September and, now, November, monthly figures have been consecutively increasing since the beginning of 2025.

Registration figures fluctuate due to logistics scheduling, as most of the vehicles are built in Guangzhou, China.

However, XPeng has recently begun local assembly of its electric vehicles in Europe through a partnership with Magna Steyr in Austria.

Lineup in Germany

XPeng currently sells both its G6 and G9 SUVs and the P7 sedan.

The company has refreshed both SUVs in China earlier this year, and in July opened orders for the new iterations across several European markets — including Germany.

The G6 is priced from €43,600 ($50,600), while the more expensive G9 SUV begins from €59,600 ($69,200).

XPeng is promoting leasing contracts on 2024 model year G6 and G9 units still available in the country.

Despite having been shown at the IAA Auto Show, the new P7 is scheduled to launch in Europe next year, alongside the domestic bestseller Mona M03, which began international exports last month.

The German website still lets customers configure a vehicle of the previous iteration, priced from €49,600 ($57,600).

The KBA does not disclose sales figures per model.

According to data from the EU-EVs platform, the G6 SUV represented 206 out of the total 359 units sold in October, while the G9 accounted for 143 and the P7 for 10 vehicles.

November figures have not yet been released on the website.

EV Adoption

Last month, EV sales represented 22.2% of the total 250,671 units sold in Germany.

According to the KBA, the share of fully electric vehicles rose by 58.5% from a year ago and exceeded the share of plug-in hybrids, which represented 12.9%.

China’s giant BYD, which sells both electric vehicles and plug-in hybrids, saw a year-over-year soar of over 800% as it registered over 4,000 vehicles in November.

Tesla sales rebounded last month after a steep decline in October, reaching 1,763 electric vehicles.

Despite this recovery, registrations were still down 20.2% compared to the same month last year.

New EV Incentives

Last week, the German coalition (SDP/CDU) agreed to reintroduce EV incentives in the country, two years after the abrupt ending of incentives.

The incentives aim to support low to mid-income households in purchasing zero-emission vehicles.

While the previous scheme imposed a €65,000 price limit for electric vehicles to be eligible, the new benefits focus on family incomes instead.

The bonus has an income limit of €80,000 annually, with the limit increasing by €5,000 considering children in the household.

Matilde is a Law-backed writer who joined CARBA in April 2025 as a Junior Reporter.